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The promises of creative industry higher education : an analysis of university prospectuses in Malaysia
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Pettinger, Lynne, Forkert, Kirsten and Goffey, Andrew (2018) The promises of creative industry higher education : an analysis of university prospectuses in Malaysia. International Journal of Cultural Policy, 24 (4). pp. 466-484. doi:10.1080/10286632.2016.1223644 ISSN 1028-6632.
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Official URL: http://dx.doi.org/10.1080/10286632.2016.1223644
Abstract
In the context of economic growth policies that stress the importance of a ‘creative economy’, and the expansion of private universities, there has been an enormous growth in the number of creative industry degrees offered by Malaysian HEIs. This paper provides a critical discourse analysis of the promotional materials used by two private institutions, Multimedia University and Limkokwing University, to persuade students that these degrees will offer them a desirable future as employable ‘industry savvy and tech savvy’ creative graduates. We explore the structures of feeling that promotional material seeks to engender in potential students as it promises them future success in a globalised, high-tech world.
| Item Type: | Journal Article | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Subjects: | L Education > LB Theory and practice of education > LB2300 Higher Education | ||||||||||
| Divisions: | Faculty of Social Sciences > Sociology | ||||||||||
| Library of Congress Subject Headings (LCSH): | Multimedia University , Kolej Universiti Teknologi Kreatif Limkokwing, Education, Higher -- Malaysia, Cultural industries -- Malaysia, Globalization, Discourse analysis | ||||||||||
| Journal or Publication Title: | International Journal of Cultural Policy | ||||||||||
| Publisher: | Routledge | ||||||||||
| ISSN: | 1028-6632 | ||||||||||
| Official Date: | 2018 | ||||||||||
| Dates: |
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| Volume: | 24 | ||||||||||
| Number: | 4 | ||||||||||
| Page Range: | pp. 466-484 | ||||||||||
| DOI: | 10.1080/10286632.2016.1223644 | ||||||||||
| Status: | Peer Reviewed | ||||||||||
| Publication Status: | Published | ||||||||||
| Access rights to Published version: | Restricted or Subscription Access | ||||||||||
| Date of first compliant deposit: | 22 September 2016 | ||||||||||
| Date of first compliant Open Access: | 25 February 2018 |
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