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The promises of creative industry higher education : an analysis of university prospectuses in Malaysia

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Pettinger, Lynne, Forkert, Kirsten and Goffey, Andrew (2018) The promises of creative industry higher education : an analysis of university prospectuses in Malaysia. International Journal of Cultural Policy, 24 (4). pp. 466-484. doi:10.1080/10286632.2016.1223644 ISSN 1028-6632.

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Official URL: http://dx.doi.org/10.1080/10286632.2016.1223644

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Abstract

In the context of economic growth policies that stress the importance of a ‘creative economy’, and the expansion of private universities, there has been an enormous growth in the number of creative industry degrees offered by Malaysian HEIs. This paper provides a critical discourse analysis of the promotional materials used by two private institutions, Multimedia University and Limkokwing University, to persuade students that these degrees will offer them a desirable future as employable ‘industry savvy and tech savvy’ creative graduates. We explore the structures of feeling that promotional material seeks to engender in potential students as it promises them future success in a globalised, high-tech world.

Item Type: Journal Article
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Faculty of Social Sciences > Sociology
Library of Congress Subject Headings (LCSH): Multimedia University , Kolej Universiti Teknologi Kreatif Limkokwing, Education, Higher -- Malaysia, Cultural industries -- Malaysia, Globalization, Discourse analysis
Journal or Publication Title: International Journal of Cultural Policy
Publisher: Routledge
ISSN: 1028-6632
Official Date: 2018
Dates:
DateEvent
2018Published
25 August 2016Available
9 August 2016Accepted
15 March 2016Submitted
Volume: 24
Number: 4
Page Range: pp. 466-484
DOI: 10.1080/10286632.2016.1223644
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 22 September 2016
Date of first compliant Open Access: 25 February 2018

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