Niedderer, Kristina, Ludden, Geke, Clune, Stephen, Lockton, Dan, MacKrill, James B., Morris, Andrew, Cain, Rebecca, Gardiner, Edward, Evans, Martyn, Gutteridge, Robin and Hekkert, Paul (2016) Design for behaviour change as a driver for sustainable innovation : challenges and opportunities for implementation in the private and public sectors. International Journal of Design, 10 (2). pp. 67-85.

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Abstract

Over the last decade, design for behaviour change has become increasingly recognised as a strategy for enabling social change. Despite this, we are far from understanding its implementation, especially through the private and public sectors. This study has surveyed private and public sector stakeholders with regard to their current knowledge of, and approach to, design for behaviour change. The aim was to identify the challenges for professional stakeholders in understanding, accessing and implementing design for behaviour change. Underpinned by a literature review of design for behaviour change theories and approaches, an online survey and two focus groups with private and public sector stakeholders were conducted with particular focus on small and medium size enterprises (SMEs). The results identified that there is a significant disconnect between available theoretical knowledge of design for behaviour change and its practical implementation. Reasons for this include a lack of awareness and common language, of evidence based examples, and of evaluation methods and inter-sector collaborations. In response, a set of recommendations has been developed to propose ways forward for the wider understanding and application of design for behaviour change.

Item Type:	Journal Article
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH):	Design -- Effect of environment on, Human behavior, Sustainable design, Small business , Focus Groups
Journal or Publication Title:	International Journal of Design
Publisher:	National Taiwan University of Science and Technology
ISSN:	1991-3761
Official Date:	31 August 2016
Dates:	Date Event 31 August 2016 Published 7 May 2016 Accepted
Date of first compliant deposit:	6 October 2016
Date of first compliant Open Access:	6 October 2016
Volume:	10
Number:	2
Page Range:	pp. 67-85
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Open Access
Funder:	European Commission (EC), United States. Government Special Award of Appreciation, Engineering and Physical Sciences Research Council (EPSRC), Innovate UK
Grant number:	No 691001 (EC)

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