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Design for behaviour change as a driver for sustainable innovation : challenges and opportunities for implementation in the private and public sectors
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Niedderer, Kristina, Ludden, Geke, Clune, Stephen, Lockton, Dan, MacKrill, James B., Morris, Andrew, Cain, Rebecca, Gardiner, Edward, Evans, Martyn, Gutteridge, Robin and Hekkert, Paul (2016) Design for behaviour change as a driver for sustainable innovation : challenges and opportunities for implementation in the private and public sectors. International Journal of Design, 10 (2). pp. 67-85. ISSN 1991-3761.
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Official URL: http://www.ijdesign.org/ojs/index.php/IJDesign/art...
Abstract
Over the last decade, design for behaviour change has become increasingly recognised as a strategy for enabling social change. Despite this, we are far from understanding its implementation, especially through the private and public sectors. This study has surveyed private and public sector stakeholders with regard to their current knowledge of, and approach to, design for behaviour change. The aim was to identify the challenges for professional stakeholders in understanding, accessing and implementing design for behaviour change. Underpinned by a literature review of design for behaviour change theories and approaches, an online survey and two focus groups with private and public sector stakeholders were conducted with particular focus on small and medium size enterprises (SMEs). The results identified that there is a significant disconnect between available theoretical knowledge of design for behaviour change and its practical implementation. Reasons for this include a lack of awareness and common language, of evidence based examples, and of evaluation methods and inter-sector collaborations. In response, a set of recommendations has been developed to propose ways forward for the wider understanding and application of design for behaviour change.
Item Type: | Journal Article | ||||||
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Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament | ||||||
Divisions: | Faculty of Science, Engineering and Medicine > Engineering > WMG (Formerly the Warwick Manufacturing Group) | ||||||
Library of Congress Subject Headings (LCSH): | Design -- Effect of environment on, Human behavior, Sustainable design, Small business , Focus Groups | ||||||
Journal or Publication Title: | International Journal of Design | ||||||
Publisher: | National Taiwan University of Science and Technology | ||||||
ISSN: | 1991-3761 | ||||||
Official Date: | 31 August 2016 | ||||||
Dates: |
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Volume: | 10 | ||||||
Number: | 2 | ||||||
Page Range: | pp. 67-85 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||
Date of first compliant deposit: | 6 October 2016 | ||||||
Date of first compliant Open Access: | 6 October 2016 | ||||||
Funder: | European Commission (EC), United States. Government Special Award of Appreciation, Engineering and Physical Sciences Research Council (EPSRC), Innovate UK | ||||||
Grant number: | No 691001 (EC) |
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