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Probing the link between biodiversity-related knowledge and self-reported pro-conservation behaviour in a global survey of zoo visitors
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Moss, Andrew, Jensen, Eric and Gusset, Markus (2017) Probing the link between biodiversity-related knowledge and self-reported pro-conservation behaviour in a global survey of zoo visitors. Conservation Letters, 10 (1). pp. 33-40. doi:10.1111/conl.12233 ISSN 1755-263X.
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Official URL: http://dx.doi.org/10.1111/conl.12233
Abstract
Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of actions to help protect biodiversity could be explained by those same respondents’ biodiversity understanding. Biodiversity understanding was only the sixth most important variable in significantly predicting knowledge of actions to help protect biodiversity. Moreover, biodiversity understanding was the least important variable of those that were significantly related to self-reported proconservation behavior. Our study indicates that knowledge is a real, but relatively minor, factor in predicting whether members of the public – zoo visitors in this case – will know about specific proenvironment behaviors they can take, let alone whether they will actually undertake such behaviors.
Item Type: | Journal Article | ||||||||||
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Subjects: | G Geography. Anthropology. Recreation > GE Environmental Sciences | ||||||||||
Divisions: | Faculty of Social Sciences > Sociology | ||||||||||
Library of Congress Subject Headings (LCSH): | Zoo visitors -- Attitudes, Biodiversity conservation, Aquariums , Environmental education, Questionnaires | ||||||||||
Journal or Publication Title: | Conservation Letters | ||||||||||
Publisher: | Wiley-Blackwell Publishing Ltd. | ||||||||||
ISSN: | 1755-263X | ||||||||||
Official Date: | January 2017 | ||||||||||
Dates: |
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Volume: | 10 | ||||||||||
Number: | 1 | ||||||||||
Page Range: | pp. 33-40 | ||||||||||
DOI: | 10.1111/conl.12233 | ||||||||||
Status: | Peer Reviewed | ||||||||||
Publication Status: | Published | ||||||||||
Access rights to Published version: | Open Access (Creative Commons) | ||||||||||
Date of first compliant deposit: | 10 October 2016 | ||||||||||
Date of first compliant Open Access: | 10 October 2016 | ||||||||||
Funder: | Switzerland. Mava Stiftung für Naturschutz [Mava Foundation for Nature Conservation] |
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