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Categorization and identification : the identity work of ‘business sellers’ on eBay
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Curchod, Corentin, Patriotta, Gerardo and Neysen, Nicolas (2014) Categorization and identification : the identity work of ‘business sellers’ on eBay. Human Relations, 67 (11). pp. 1293-1320. doi:10.1177/0018726713516376 ISSN 0018-7267.
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Official URL: http://dx.doi.org/10.1177/0018726713516376
Abstract
This article aims at gaining a better understanding of how, in a market environment, categorized actors construct their identity in relation to the category to which they are assigned. Drawing on extensive fieldwork conducted at eBay, we consider how the newly categorized ‘business sellers’ connected eBay’s framing of the category (categorical framing) to their subjective interpretations of it (categorical self). We find that business sellers perceived varying levels of discrepancy between categorical framing and categorical self, which led them to engage in processes of identification, identity work and disidentification. Based on our findings, we present a framework relating the level of perceived discrepancies to distinctive paths of identification and we draw implications for understanding the interaction of categorization and identification. The framework highlights how feelings of self-enhancement, injustice and alienation intervene in orienting individuals’ paths of identification.
| Item Type: | Journal Article | ||||||
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| Divisions: | Faculty of Social Sciences > Warwick Business School > Strategy & International Business Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Human Relations | ||||||
| Publisher: | Sage Publications Ltd. | ||||||
| ISSN: | 0018-7267 | ||||||
| Official Date: | 1 November 2014 | ||||||
| Dates: |
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| Volume: | 67 | ||||||
| Number: | 11 | ||||||
| Page Range: | pp. 1293-1320 | ||||||
| DOI: | 10.1177/0018726713516376 | ||||||
| Status: | Peer Reviewed | ||||||
| Publication Status: | Published | ||||||
| Access rights to Published version: | Restricted or Subscription Access |
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