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Introduction : nation branding and competitive identity in world politics
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Browning, Christopher S. and Ferraz de Oliveira , Antonio (2017) Introduction : nation branding and competitive identity in world politics. Geopolitics, 22 (3). pp. 481-501. doi:10.1080/14650045.2017.1329725 ISSN 1465-0045.
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Official URL: http://dx.doi.org/10.1080/14650045.2017.1329725
Abstract
To date (critical) geopolitics has had little to say about contemporary competitive identity practices of nation branding in global politics, while existing analyses of nation branding in other disciplines have tended to overlook its geopolitical dimensions. This expanded Introduction (and the special issue as a whole) therefore seeks to explore some of the implications of nation branding for geopolitics, while simultaneously utilizing the insights of critical geopolitics to shed light on nation branding practices. The Introduction makes the case for a broad conception of nation branding that challenges claims it is immutably linked to capitalist logics in an era of globalization. It subsequently explores claims that nation branding is simply an updated form of nation building and that it is also an inherently benign and peace promoting activity. The Introduction ends by highlighting how, despite claims that the contemporary prevalence of nation branding practices is indicative of a categorical shift from a geopolitical to a geoeconomic world, nation branding practices frequently remain deeply infused with rather traditional geopolitical scripts.
Item Type: | Journal Article | ||||||
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Divisions: | Faculty of Social Sciences > Politics and International Studies | ||||||
Journal or Publication Title: | Geopolitics | ||||||
Publisher: | Routledge | ||||||
ISSN: | 1465-0045 | ||||||
Official Date: | 16 June 2017 | ||||||
Dates: |
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Volume: | 22 | ||||||
Number: | 3 | ||||||
Page Range: | pp. 481-501 | ||||||
DOI: | 10.1080/14650045.2017.1329725 | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Date of first compliant deposit: | 12 May 2017 | ||||||
Date of first compliant Open Access: | 16 January 2019 |
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