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Drivers of the implementation of strategies in Latin American firms’ export performance
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Heredia Perez, Jorge, Flores, Alejandro and Kunc, Martin (2017) Drivers of the implementation of strategies in Latin American firms’ export performance. Academy of Management Proceedings, 2017 (1). 14278. doi:10.5465/AMBPP.2017.14278abstract ISSN 0065-0668.
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Official URL: http://dx.doi.org/10.5465/AMBPP.2017.14278abstract
Abstract
This study examines the relationships among competitive strategies (differentiation and cost‐leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.
Item Type: | Journal Article | ||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||
Library of Congress Subject Headings (LCSH): | Strategic planning -- Latin America, Manufacturing industries -- Management -- Latin America, Service industries -- Management -- Latin America, Exports -- Latin America, Marketing -- Latin America | ||||||
Journal or Publication Title: | Academy of Management Proceedings | ||||||
Publisher: | Academy of Management | ||||||
ISSN: | 0065-0668 | ||||||
Official Date: | January 2017 | ||||||
Dates: |
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Volume: | 2017 | ||||||
Number: | 1 | ||||||
Article Number: | 14278 | ||||||
DOI: | 10.5465/AMBPP.2017.14278abstract | ||||||
Status: | Peer Reviewed | ||||||
Publication Status: | Published | ||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||
Date of first compliant deposit: | 19 January 2018 | ||||||
Date of first compliant Open Access: | 19 January 2018 | ||||||
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