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Sharing and shaping : a cross-country comparison of how sharing economy firms shape their institutional environment to gain legitimacy
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Uzunca, B., Rigtering, J. P .C. and Ozcan, Pinar (2018) Sharing and shaping : a cross-country comparison of how sharing economy firms shape their institutional environment to gain legitimacy. Academy of Management Discoveries, 4 (3). pp. 248-272. doi:10.5465/amd.2016.0153 ISSN 2168-1007.
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Official URL: http://doi.org/10.5465/amd.2016.0153
Abstract
New technology firms such as Uber and Airbnb have recently spurred the advent of the sharing economy (SE). Faced with institutionally diverse environments, SE firms apply various market and non-market strategies through which they actively legitimize their products/services. In-depth qualitative analyses of several regulative, normative, and cognitive institutions in the Netherlands, the UK, and Egypt reveal that similar institutional strategies have different effects in different country contexts. In countries with lower degrees of institutionalization, SE firms can address grand societal challenges and leverage the power they gain to shape government regulations and public perception to their advantage. In countries with higher degrees of institutionalization, firms with disruptive and transformative strategies (e.g., Uber) can provide rapid but short-term gains, whereas firms with more relational and additive strategies (e.g., Airbnb) may allow for more sustainable legitimacy gains. Furthermore, the extent to which acting locally and addressing the needs of the community leads to legitimation largely depends on whether the national government leaves the regulation of a new service or product to local authorities or takes an active role in establishing standards nation-wide. These findings pave the way for a future contingency theory of country institutional environments and firm institutional strategies.
Item Type: | Journal Article | ||||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||||||
Divisions: | Faculty of Social Sciences > Warwick Business School | ||||||||
Library of Congress Subject Headings (LCSH): | Cooperation , Entrepreneurship, New business enterprises, Success in business | ||||||||
Journal or Publication Title: | Academy of Management Discoveries | ||||||||
Publisher: | Academy of Management | ||||||||
ISSN: | 2168-1007 | ||||||||
Official Date: | 4 October 2018 | ||||||||
Dates: |
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Volume: | 4 | ||||||||
Number: | 3 | ||||||||
Page Range: | pp. 248-272 | ||||||||
DOI: | 10.5465/amd.2016.0153 | ||||||||
Status: | Peer Reviewed | ||||||||
Publication Status: | Published | ||||||||
Access rights to Published version: | Restricted or Subscription Access | ||||||||
Description: | Special Issue on the Sharing Economy |
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Date of first compliant deposit: | 23 January 2018 | ||||||||
Date of first compliant Open Access: | 24 January 2019 |
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