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Ethnography meets storytelling : a marriage made in heaven
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Foroughi, Hamid (2021) Ethnography meets storytelling : a marriage made in heaven. In: Kostera, Monika and Harding, Nancy, (eds.) Organizational Ethnography. Business 2021 . Edward Elgar, pp. 166-177. ISBN 9781786438096
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Official URL: http://dx.doi.org/10.4337/9781786438102.00015
Abstract
In this chapter, I argue that while participant observation is seen as the flagship method for ethnographic research, stories and myths are what drive researchers’ curiosity and imagination. I provide a brief overview of organizational storytelling to show its parallels with ethnographic research. This is followed by a discussion on how ethnographic and storytelling research can be combined to yield a situated understanding of organizational life. In particular, I introduce “ethno-narrative” and “ethno-story” as two alternative research approaches with the potential to advance the field forward.
Item Type: | Book Item | ||||
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Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
Series Name: | Business 2021 | ||||
Publisher: | Edward Elgar | ||||
ISBN: | 9781786438096 | ||||
Book Title: | Organizational Ethnography | ||||
Editor: | Kostera, Monika and Harding, Nancy | ||||
Official Date: | 14 January 2021 | ||||
Dates: |
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Page Range: | pp. 166-177 | ||||
DOI: | 10.4337/9781786438102.00015 | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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