Number of items: 2.
2008
Dibb, Sally, Simkin, Lyndon and Wilson, David C.
(2008)
Diagnosing and treating operational and implementation barriers in synoptic marketing planning.
Industrial Marketing Management, Volume 37
(Number 5).
pp. 539-553.
doi:10.1016/j.indmarman.2007.08.002
ISSN 0019-8501.
1994
Dibb, Sally and Simkin, Lyndon
(1994)
Implementation problems in industrial market-segmentation.
Industrial Marketing Management, 23
(1).
pp. 55-63.
doi:10.1016/0019-8501(94)90027-2
ISSN 0019-8501.
This list was generated on Fri Apr 19 23:49:14 2024 BST.