2012

Nguyen, Bang and Mutum, Dilip S. (2012) Customer relationship management : advances, dark sides, exploitation and unfairness. International Journal of Electronic Customer Relationship Management, Vol.6 (No.1). pp. 1-19. doi:10.1504/IJECRM.2012.046467 ISSN 1750-0664.

Nguyen, Bang and Mutum, Dilip S. (2012) A review of customer relationship management : successes, advances, pitfalls and futures. Business Process Management Journal, Vol.18 (No.3). pp. 400-419. doi:10.1108/14637151211232614 ISSN 1463-7154.

2011

Ghazali , Ezlika , Arnott, David and Mutum, Dilip S. (2011) Conceptualizing and measuring online switching costs. In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30 Jun - 3 Jul 2010. Published in: E - European Advances in Consumer Research, Volume 9 pp. 151-157.

Mutum, Dilip S. (2011) Perceived interactivity, attitudes and avoidance of sponsored posts : a theoretical and empirical investigation of blog readers. PhD thesis, University of Warwick.

2010

Mutum, Dilip S. and Wang, Qing (2010) Consumer Generated Advertising in Blogs. In: Eastin, M.S. and Daugherty, T. and Burns, N., (eds.) Handbook of Research on Digital Media and Advertising. Hershey, PA: IGI Global, pp. 248-261. ISBN 978-1-6056-6792-8