2009

Yannopoulou, Natalia and Elliott, Richard (2009) The role of "interpretive communities" in the interpretation of "open text" advertisements. In: 36th Annual Conference of the Association for Consumer Research, San Francisco, CA, October 23-26, 2008. Published in: Advances in Consumer Research, Vol.36 pp. 860-862. ISBN 978-0-915552-63-4. ISSN 0098-9258.

2008

Yannopoulou, Natalia and Elliott, Richard H. (2008) Open versus closed advertising texts and interpretive communities. International Journal of Advertising, Vol.27 (No.1). pp. 9-36. ISSN 0265-0487.

2007

Elliott, Richard and Yannopoulou, Natalia (2007) The nature of trust in brands : a psychosocial model. European Journal of Marketing, Volume 41 (Number 9-10). pp. 988-998. doi:10.1108/03090560710773309 ISSN 0309-0566.