The Library
Browse by Warwick Author
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Number of items: 15.
2019
Mohtar, M., Rudd, John M. and Evanschitzky, H. (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing . doi:10.1108/JCM-03-2018-2617 (In Press)
2016
Santos-Vijande, María Leticia, López-Sánchez, José Ángel and Rudd, John M. (2016) Frontline employees’ collaboration in industrial service innovation : routes of co-creation’s effects on new service performance. Journal of the Academy of Marketing Science, 44 (3). pp. 350-375. doi:10.1007/s11747-015-0447-4
Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John M. and Marck, Michael (2016) Securing business-to-business relationships : the impact of switching costs. Industrial Marketing Management, 52 . pp. 82-90. doi:10.1016/j.indmarman.2015.05.010
2015
Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2015) Social control in online communities of consumption : a framework for community management. Psychology & Marketing, 32 (3). pp. 250-264. doi:10.1002/mar.20778
Moncrief, William C., Marshall, Greg W. and Rudd, John M. (2015) Social media and related technology : drivers of change in managing the contemporary sales force. Business Horizons, 58 (1). pp. 45-55. doi:10.1016/j.bushor.2014.09.009
2014
Shepherd, Neil Gareth and Rudd, John M. (2014) The influence of context on the strategic decision-making process : a review of the literature. International Journal of Management Reviews, 16 (3). pp. 340-364. 12023. doi:10.1111/ijmr.12023
Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2014) Keyboard warriors in cyberfights : conflict in online communities of consumption and its effects on community resources. Advances in Consumer Research, 42 . pp. 685-686. NA-42.
2013
Gilliland, David I. and Rudd, John M. (2013) Control of electronic channel affiliates : an exploratory study and research propositions. Journal of Business Research, 66 (12). pp. 2650-2656. doi:10.1016/j.jbusres.2012.06.005
Punjaisri, Khanyapuss, Evanschitzky, Heiner and Rudd, John M. (2013) Aligning employee service recovery performance with brand values : the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. doi:10.1080/0267257X.2013.803144
2012
Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012) Antecedents to strategic flexibility. European Journal of Marketing, 46 (10). pp. 1320-1339. doi:10.1108/03090561211248053
2008
Rudd, John M., Greenley, Gordon E., Beatson, Amanda T. and Lings, Ian N. (2008) Strategic planning and performance : extending the debate. Journal of Business Research, 61 (2). pp. 99-108. doi:10.1016/j.jbusres.2007.06.014
2006
Beatson, Amanda, Coote, Leonard V. and Rudd, John M. (2006) Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7-8). pp. 853-882. doi:10.1362/026725706778612121
2005
Greenley, Gordon E., Hooley, Graham J. and Rudd, John M. (2005) Market orientation in a multiple stakeholder orientation context : implications for marketing capabilities and assets. Journal of Business Research, 58 (11). pp. 1483-1494. doi:10.1016/j.jbusres.2004.07.004
2004
Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J. and Rudd, John M. (2004) Strategic planning differences among different multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3). pp. 163-182. doi:10.1080/0965254042000262887
2003
Rudd, John M. and Morgan, Robert (2003) Editorial – Marketing Strategy : a history of the next decade. Journal of Strategic Marketing, 11 (3). pp. 161-164. doi:10.1080/0965254032000133430
This list was generated on Fri Aug 2 11:33:56 2019 BST.