2022

Cadogan, John W. and Lee, Nick (2022) Scientific realism, the necessity of causal contact in measurement and emergent variables. European Journal of Marketing . doi:10.1108/EJM-06-2021-0454 (In Press)

Nahm, Irene Y., Ahearne, Michael J., Lee, Nick and Tirunillai, Seshadri (2022) Managing positive and negative trends in sales call outcomes : the role of momentum. Journal of Marketing Research . 002224372210950. doi:10.1177/00222437221095097 (In Press)

Baehre, Sven, O’Dwyer, Michele, O’Malley, Lisa and Lee, Nick (2022) The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation. Journal of the Academy of Marketing Science, 50 . pp. 67-84. doi:10.1007/s11747-021-00790-2

Cadogan, John W. and Lee, Nick (2022) A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth. European Journal of Marketing . doi:10.1108/EJM-08-2020-0637 (In Press)

2021

Senior, Carl, Stewart, Patrick, Bucy, Erik and Lee, Nick (2021) Performance, politics and Boris Johnson's Brexit. Frontiers in Psychology, 12 . 709756. doi:10.3389/fpsyg.2021.709756

Ahmadi, Iman, Habel, Johannes, Jia, Miaolei (Liam), Lee, Nick and Wei, Sarah (2021) Consumer stockpiling across cultures during the COVID-19 pandemic. Journal Of International Marketing . doi:10.1177/1069031X211037590

2020

Nofal, Ahmed Maged, Cacciotti, Gabriella and Lee, Nick (2020) Who complies with COVID-19 transmission mitigation behavioral guidelines? PLOS ONE, 15 (10). e0240396. doi:10.1371/journal.pone.0240396

Hooley, Graham, Piercy, Nigel F., Nicoulaud, Brigitte , Rudd, John M. and Lee, Nick (2020) Marketing strategy and competitive positioning. Pearson Education Limited. ISBN 9781292276540

2019

Braeutigam, Sven, Lee, Nick and Senior, Carl (2019) Organizational cognitive neuroscience : a new frontier for magnetoencephalography. In: Supek, S. and Aine, C., (eds.) Magnetoencephalography. Cham: Springer, pp. 1209-1225. ISBN 978-3-030-00086-8

Kadic-Maglajlic, Selma, Micevski, Milena, Lee, Nick, Boso, Nathaniel and Vida, Irena (2019) Three levels of ethical influences on selling behavior and performance : synergies and tensions. Journal of Business Ethics, 156 (2). pp. 377-397. doi:10.1007/s10551-017-3588-1

Bagozzi, Richard P. and Lee, Nick (2019) Philosophical foundations of neuroscience in organizational research : functional and nonfunctional approaches. Organizational Research Methods, 22 (1). pp. 299-331. doi:10.1177/1094428117697042

Brautigam, Sven, Lee, Nick and Senior, Carl (2019) A role for endogenous brain states in organizational research : moving towards a dynamic view of cognitive processes. Organizational Research Methods, 22 (1). pp. 332-353. doi:10.1177/1094428117692104

2018

Lee, Nick, Chamberlain , Laura and Brandes, Leif (2018) ’Welcome to the Jungle! The neuromarketing literature through the eyes of a newcomer. European Journal of Marketing, 52 (1-2). pp. 4-38. doi:10.1108/EJM-02-2017-0122

Khusainova, Rushana, de Jong, Ad, Lee, Nick, Marshall, Greg W. and Rudd, John M. (2018) (Re) defining salesperson motivation : current status, main challenges, and research directions. Journal of Personal Selling & Sales Management, 38 (1). pp. 2-29. doi:10.1080/08853134.2017.1415761

Flaherty, Karen E., Lassk, Felicia, Lee, Nick, Marshall, Greg W., Moncrief, William C., Mulki, Jay P. and Pullins, Ellen Bolman (2018) Sales scholarship : honoring the past and defining the future (Key takeaways from the 2018 American Marketing Association Faculty Consortium : New Horizons in Selling and Sales Management). Journal of Personal Selling & Sales Management, 38 (4). pp. 413-421. doi:10.1080/08853134.2018.1537796

2017

Kadic-Maglajlic, Selma, Micevski, Milena, Arslanagic-Kalajdzic, Maja and Lee, Nick (2017) Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions : a multi-level approach. Journal of Business Research, 80 . pp. 53-62. doi:10.1016/j.jbusres.2017.06.023

Micevski, Milena, Kadic-Maglajlic, Selma, Banerjee, Sourindra, Cadogan, John and Lee, Nick (2017) Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring. Journal of Business Research, 80 . pp. 266-276. doi:10.1016/j.jbusres.2017.05.018

Butler, Michael J. R., Lee, Nick and Senior, Carl (2017) Critical essay : Organizational cognitive neuroscience drives theoretical progress, or : the curious case of the straw man murder. Human Relations, 70 (10). pp. 1171-1190. doi:10.1177/0018726716684381

Lee, Nick, Brandes, Leif, Chamberlain, Laura and Senior, Carl (2017) This is your brain on neuromarketing : reflections on a decade of research. Journal of Marketing Management, 33 (11-12). pp. 878-892. doi:10.1080/0267257X.2017.1327249

2016

Cadogan, John W. and Lee, Nick (2016) Distinguishing valid from invalid causal indicator models. Measurement : Interdisciplinary Research and Perspectives, 14 (4). pp. 162-166. doi:10.1080/15366367.2016.1264235

Lee, Nick and Cadogan, John (2016) Welcome to the desert of the real : reality, realism, measurement, and C-OAR-SE. European Journal of Marketing, 50 (11). pp. 1959-1968. doi:10.1108/EJM-10-2016-0549

Butler, Michael J. R., O'Broin, Holly L. R., Lee, Nick and Senior, Carl (2016) How organizational cognitive neuroscience can deepen understanding of managerial decision-making : a review of the recent literature and future directions. International Journal of Management Reviews, 18 (4). pp. 542-559. doi:10.1111/ijmr.12071

Lee, Nick and Chamberlain, Laura (2016) Pride and prejudice and causal indicators. Measurement : Interdisciplinary Research and Perspectives, 14 (3). pp. 105-109. doi:10.1080/15366367.2016.1227681

Chang, Woojung, Franke, George R. and Lee, Nick (2016) Comparing reflective and formative measures : new insights from relevant simulations. Journal of Business Research, 69 (8). pp. 3177-3185. doi:10.1016/j.jbusres.2015.12.006

Viswanathan, Vijay, Schultz, Don, Block, Martin, Blood, Anne J., Breiter, Hans C., Calder, Bobby, Chamberlain, Laura, Lee, Nick, Livengood, Sherri, Mulhern, Frank J., Raman, Kalyan, Stern, Daniel B. and Zhang, Fengqing (2016) Using fMRI analysis to unpack a portion of prospect theory for advertising/marketing understanding. In: Petruzzellis, L. and Winer, R., (eds.) Rediscovering the Essentiality of Marketing. Developments in Marketing Science : Proceedings of the Academy of Marketing Science . Springer, pp. 453-470.

Sintonen, Sanna, Tarkiainen, Anssi, Cadogan, John W., Kuivalainen, Olli, Lee, Nick and Sundqvist, Sanna (2016) Cross-country cross-survey design in international marketing research. International Marketing Review, 33 (3). pp. 454-482. doi:10.1108/IMR-11-2014-0348

2015

Albers, Sönke, Raman, Kalyan and Lee, Nick (2015) Trends in optimization models of sales force management. Journal of Personal Selling & Sales Management, 35 (4). pp. 275-291. doi:10.1080/08853134.2015.1085807

Stros, Michael and Lee, Nick (2015) Marketing dimensions in the prescription pharmaceutical industry : a systematic literature review. Journal of Strategic Marketing, 23 (4). pp. 318-336. doi:10.1080/0965254X.2014.931878

Viswanathan, Vijay, Lee, Sang, Gilman, Jodi M., Kim, Byoung Woo, Lee, Nick, Chamberlain, Laura, Livengood, Sherri L., Raman, Kalyan, Lee, Myung Joo, Kuster, Jake, Stern, Daniel B., Calder, Bobby, Mulhern, Frank J., Blood, Anne J. and Breiter, Hans C. (2015) Age-related striatal BOLD changes without changes in behavioral loss aversion. Frontiers in Human Neuroscience, 9 . doi:10.3389/fnhum.2015.00176

Senior, Carl, Lee, Nick and Braeutigam, Sven (2015) Society, organizations and the brain : building toward a unified cognitive neuroscience perspective. Frontiers in Human Neuroscience, 9 . doi:10.3389/fnhum.2015.00289

Lee, Nick and Peters, Mike (2015) Business statistics using EXCEL and SPSS. Sage Publications Ltd. ISBN 9781848602199

Breiter, Hans C., Block, Martin, Blood, Anne J., Calder, Bobby, Chamberlain, Laura, Lee, Nick, Livengood, Sherri, Mulhern, Frank J., Raman, Kalyan, Schultz, Don, Stern, Daniel B., Viswanathan, Vijay and Zhang, Fengqing (2015) Redefining neuromarketing as an integrated science of influence. Frontiers in Human Neuroscience, 8 . pp. 1-7. doi:10.3389/fnhum.2014.01073

2014

Lee, Nick and Farrell, Andrew, eds. (2014) Wiley encyclopedia of management : marketing. Wiley. ISBN 9781119972518

Lee, Nick, Cadogan, John W. and Chamberlain, Laura (2014) Material and efficient cause interpretations of the formative model : resolving misunderstandings and clarifying conceptual language. AMS Review, 4 (1-2). pp. 32-43. doi:10.1007/s13162-013-0058-5

Lings, Ian, Durden, Geoffrey, Lee, Nick and Cadogan, John W. (2014) Socio-emotional and operational demands on service employees. Journal of Business Research, 67 (10). pp. 2132-2138. doi:10.1016/j.jbusres.2014.04.022

Moncrief, William C., Marshall, Greg W., Lee, Nick and Cron, William L. (2014) Creating research collaboration among the global community of sales scholars : key takeaways from the 2013 AMA faculty consortium. Journal of Personal Selling & Sales Management, 34 (3). pp. 232-239. doi:10.1080/08853134.2014.905748

Senior, Carl and Lee, Nick (2014) The state of the art in organizational cognitive neuroscience : the therapeutic gap and possible implications for clinical practice. Journal of Personal Selling & Sales Management .

Gupta, Suraksha, Rudd, John M. and Lee, Nick (2014) Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1). pp. 3-5. doi:10.1016/j.indmarman.2013.10.004

Rudd, John M., Shepherd, Neil and Lee, Nick (2014) Strategic marketing and e-business. In: Martinez-Lopez, F., (ed.) Handbook of Strategic e-Business Management. Progress in IS . Berlin, Heidelberg: Springer, pp. 309-324. ISBN 9783642397479

2013

Orriols-Puig, Albert, Martínez-López, Francisco J., Casillas, Jorge and Lee, Nick (2013) A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing. Journal of Business Research, 66 (9). pp. 1332-1337. doi:10.1016/j.jbusres.2012.02.033

Javor, Andrija, Koller, Monika, Lee, Nick, Chamberlain, Laura and Ransmayr, Gerhard (2013) Neuromarketing and consumer neuroscience : contributions to neurology. BMC Neurology, 13 (1). doi:10.1186/1471-2377-13-13

Bascoul, G., Schmitt, J., Rasolofoarison, D., Chamberlain, Laura and Lee, Nick (2013) Using an experiential business game to stimulate sustainable thinking in marketing education. Journal of Marketing Education, 35 (2). pp. 168-180. doi:10.1177/0273475313491497

Orriols-Puig, Albert, Martínez-López, Francisco J., Casillas, Jorge and Lee, Nick (2013) Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application. Industrial Marketing Management, 42 (4). pp. 532-543. doi:10.1016/j.indmarman.2013.03.005

Cadogan, John W., Lee, Nick and Chamberlain, Laura (2013) Formative variables are unreal variables : why the formative MIMIC model is invalid. AMS Review, 3 (1). pp. 38-49. doi:10.1007/s13162-013-0038-9

Cadogan, John W. and Lee, Nick (2013) Improper use of endogenous formative variables. Journal of Business Research, 66 (2). pp. 233-241. doi:10.1016/j.jbusres.2012.08.006

Lee, Nick and Cadogan, John W. (2013) Problems with formative and higher-order reflective variables. Journal of Business Research, 66 (2). pp. 242-247. doi:10.1016/j.jbusres.2012.08.004

Lee, Nick, Cadogan, John W. and Chamberlain, Laura (2013) The MIMIC model and formative variables : problems and solutions. AMS Review, 3 (1). pp. 3-17. doi:10.1007/s13162-013-0033-1

Lee, Nick and Brown, Stephen (2013) Occupy academia! A dialectic dialogue. Social Business, 3 (3). pp. 225-242. doi:10.1362/204440813X13778729134327

2012

Lee, Nick, Senior, Carl and Butler, Michael (2012) Leadership research and cognitive neuroscience : the state of this union. The Leadership Quarterly, 23 (2). pp. 213-218. doi:10.1016/j.leaqua.2011.08.001

Lee, Nick and Ahearne, Mike (2012) Announcing a special section on sales research methodology. Journal of Personal Selling and Sales Management, 32 (2). pp. 169-170. doi:10.2753/PSS0885-3134320200

Lee, Nick, Rudd, John M., Moncrief, William C. and Marshall, Greg W. (2012) Revolution in sales : the impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32 (3). pp. 349-363. doi:10.2753/PSS0885-3134320305

Flaherty, Karen, Lam, Son K., Lee, Nick, Mulki, Jay Prakash and Dixon, Andrea L. (2012) Social network theory and the sales manager role : engineering the right relationship flows. Journal of Personal Selling and Sales Management, 32 (1). pp. 29-40. doi:10.2753/PSS0885-3134320104

Lee, Nick, Senior, C. and Butler, M. J. R. (2012) The domain of organizational cognitive neuroscience : theoretical and empirical challenges. Journal of Management, 38 (4). pp. 921-931. doi:10.1177/0149206312439471

2011

Weilbaker, Dan C., Rogers, Beth, Peterson, Robert M., Oksanen-Ylikoski, Elina, Loe, Terry W., Kwiatek, Piotr, Humenberger, Anna, Guenzi, Paolo, Brassier, Pascal, Avlonitis, George J., Pullins, Ellen Bolman, Lee, Nick and Panagopoulos, Nikolaos G. (2011) Internationalizing sales research : current status, opportunities, and challenges. Journal of Personal Selling and Sales Management, 31 (3). pp. 219-242. doi:10.2753/PSS0885-3134310302

Rigdon, Edward E., Preacher, Kristopher J., Lee, Nick, Howell, Roy D., Franke, George R. and Borsboom, Denny (2011) Avoiding measurement dogma : a response to Rossiter. European Journal of Marketing, 45 (11/12). pp. 1589-1600. doi:10.1108/03090561111167306

Brodbeck, F. C., Guillaume, Y. R. F. and Lee, Nick (2011) Ethnic diversity as a multilevel construct : the combined effects of dissimilarity, group diversity, and societal status on learning performance in work groups. Journal of Cross-Cultural Psychology, 42 (7). pp. 1198-1218. doi:10.1177/0022022110383314

Lee, Nick and Baldauf, Artur (2011) International selling and sales management : sales force research beyond geographic boundaries. Journal of Personal Selling and Sales Management, 31 (3). pp. 211-218. doi:10.2753/PSS0885-3134310301

Senior, Carl, Lee, Nick and Butler, Michael (2011) Organizational Cognitive Neuroscience. Organization Science, 22 (3). pp. 804-815. doi:10.1287/orsc.1100.0532

Lee, Nick (2011) Reflections on assessing academic quality in marketing, and the UK REF. European Journal of Marketing, 45 (4). pp. 477-483. doi:10.1108/03090561111111299

Lee, Nick, Gilliland, David I., Bello, Daniel C. and Osmonbekov, Talai (2011) When electronic management tools work – and don't work – in social-based distribution channels : a study of IT manufacturers and resellers. Journal of Business Research, 64 (10). pp. 1017-1024. doi:10.1016/j.jbusres.2011.04.006

Lee, Nick (2011) The changing sales environment : implications for sales and sales management research and practice. In: Cravens, David W. and Le Meunier-Fitzhugh, Kenneth and Piercy, Nigel F., (eds.) The Oxford handbook of strategic sales and sales management. Oxford Handbooks in Business and Management . Oxford ; New York: Oxford University Press. ISBN 9780199569458

2010

Lee, Nick (2010) Are quality standards a restriction on academic freedom? Marketing Theory, 10 (4). pp. 446-447. doi:10.1177/1470593110382827

Lee, Nick and Greenley, Gordon (2010) Brief reflections. European Journal of Marketing, 44 (6). pp. 697-699. doi:10.1108/03090561011032676

Lee, Nick and Greenley, Gordon (2010) Data mining and scientific knowledge. In: Casillas, Jorge and Martínez-López, Francisco J., (eds.) Marketing Intelligent Systems Using Soft Computing : Managerial and Research Applications. Studies in Fuzziness and Soft Computing, 258 . Springer-Verlag Berlin Heidelberg, pp. 9-15. ISBN 9783642156052

Lee, Nick, Beatson, Amanda and Lin, Yuh Jiin (2010) Stereotypes of Taiwanese salespeople at the service interface. International Journal of Services Technology and Management, 14 (2/3). doi:10.1504/IJSTM.2010.034329

Lee, Nick, Butler, Michael J. R. and Senior, Carl (2010) The brain in business : neuromarketing and organisational cognitive neuroscience. der markt, 49 (3-4). pp. 129-131. doi:10.1007/s12642-010-0033-8

Lee, Nick and Greenley, Gordon (2010) The theory‐practice divide : thoughts from the Editors and Senior Advisory Board of EJM. European Journal of Marketing, 44 (1/2). pp. 5-20. doi:10.1108/03090561011020147

2009

Lee, Nick and Cadogan, John W. (2009) Sales force social exchange in problem resolution situations. Industrial Marketing Management, 38 (3). pp. 355-372. doi:10.1016/j.indmarman.2008.02.002

Jung, Hae Sung, Shin, Jong Kuk, Park, Min Sook, Jung, Hong-Seob, Hooley, Graham, Lee, Nick, Kwak, Hyokjin and Kim, Sung Hyun (2009) The factors affecting attitudes toward HSDPA service and intention to use : a cross-cultural comparison between Asia and Europe. Journal of Global Academy of Marketing Science, 19 (4). pp. 11-23. doi:10.1080/12297119.2009.9707301

Lee, Nick and Greenley, Gordon (2009) Being a successful and valuable peer reviewer. European Journal of Marketing, 43 (1/2). pp. 5-10. doi:10.1108/03090560910923193

Geiger, Susi, Cadogan, John W., Lee, Nick, Tarkiainen, Anssi and Sundqvist, Sanna (2009) Sales manager and sales team determinants of salesperson ethical behaviour. European Journal of Marketing, 43 (7/8). pp. 907-937. doi:10.1108/03090560910961452

Lee, Nick and Greenley, Gordon (2009) What makes a good article? Generating an insightful manuscript. European Journal of Marketing, 43 (5/6). pp. 577-582. doi:10.1108/03090560910946936

Kleijnen, Mirella, Lee, Nick and Wetzels, Martin (2009) An exploration of consumer resistance to innovation and its antecedents. Journal of Economic Psychology, 30 (3). pp. 344-357. doi:10.1016/j.joep.2009.02.004

Lee, Nick, Senior, Carl, Butler, Michael and Fuchs, Ricardo (2009) The feasibility of neuroimaging methods in marketing research. Nature Precedings .

Lee, Nick, Beatson, Amanda, Garrett, Tony C., Lings, Ian and Zhang, Xi (2009) A study of the attitudes towards unethical selling amongst Chinese salespeople. Journal of Business Ethics, 88 (S3). pp. 497-515. doi:10.1007/s10551-009-0302-y

2008

Kyung Hoon, Kim, Ko, Eunju, Hooley, Graham, Lee, Nick, Lee, DongHae, Seob Jung, Hong, Joo Jeon, Byung and Moon, Hakil (2008) Brand equity and purchase intention in fashion products : a cross-cultural study in Asia and Europe. Journal of Global Academy of Marketing Science, 18 (4). pp. 247-278.

Lee, Nick and Lings, Ian (2008) Doing business research : a guide to theory and practice. Research Methods for Business & Management . Los Angeles ; London: SAGE Publications Ltd. ISBN 9781412928786

Senior, Carl, Butler, Michael and Lee, Nick (2008) Fear and loathing in the work place. The American Journal of Bioethics, 8 (5). pp. 20-21. doi:10.1080/15265160802180083

Van Dick, Rolf, Dawson, Jeremy F., Broderick, Amanda J., Lee, Nick and Wieseke, Jan (2008) Multilevel analysis in marketing research : differentiating analytical outcomes. The Journal of Marketing Theory and Practice, 16 (4). pp. 321-340. doi:10.2753/MTP1069-6679160405

Wieseke, Jan, Homburg, Christian and Lee, Nick (2008) Understanding the adoption of new brands through salespeople : a multilevel framework. Journal of the Academy of Marketing Science, 36 (2). pp. 278-291. doi:10.1007/s11747-007-0055-z

Senior, Carl, Lee, Nick and Butler, Michael (2008) The brain in business : the case for organisational cognitive neuroscience? Nature Precedings . doi:10.1038/npre.2008.2159.1

Senior, Carl and Lee, Nick (2008) A manifesto for neuromarketing science. Journal of Consumer Behaviour, 7 (4-5). pp. 263-271. doi:10.1002/cb.250

Senior, Carl, Lee, Nick and Butler, Michael (2008) The neuroethics of the social world of work. The American Journal of Bioethics, 8 (1). pp. 54-55. doi:10.1080/15265160701828436

Lee, Nick and Greenley, Gordon (2008) The primacy of data? European Journal of Marketing, 42 (11/12). pp. 1141-1144. doi:10.1108/03090560810903583

Lee, Nick and Greenley, Gordon (2008) The primacy of theory. European Journal of Marketing, 42 (9/10). pp. 873-878. doi:10.1108/03090560810891046

2007

Lee, Nick and Chamberlain, Laura (2007) Neuroimaging and psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience. Annals of the New York Academy of Sciences, 1118 (1). pp. 18-42. doi:10.1196/annals.1412.003

Okazaki, Shintaro, Petrovici, Dan, Marinova, Svetla, Marinov, Marin and Lee, Nick (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. doi:10.1108/02651330710827988

Beatson, Amanda, Lee, Nick and Coote, Leonard V. (2007) Self-service technology and the service encounter. The Service Industries Journal, 27 (1). pp. 75-89. doi:10.1080/02642060601038700

Lee, Nick, Broderick, Amanda J. and Chamberlain, Laura (2007) What is ‘neuromarketing’? A discussion and agenda for future research. International Journal of Psychophysiology, 63 (2). pp. 199-204. doi:10.1016/j.ijpsycho.2006.03.007

Pankhania, Asha, Lee, Nick and Hooley, Graham (2007) Within-country ethnic differences and product positioning : a comparison of the perceptions of two British sub-cultures. Journal of Strategic Marketing, 15 (2). pp. 121-138. doi:10.1080/09652540701318997

Brown, Jo, Broderick, Amanda J. and Lee, Nick (2007) Word of mouth communication within online communities : conceptualizing the online social network. Journal of Interactive Marketing, 21 (3). pp. 2-20. doi:10.1002/dir.20082

Lee, Nick, Sandfield, Anna and Dhaliwal, Baljit (2007) An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment. Journal of Marketing Management, 23 (7-8). pp. 723-744. doi:10.1362/026725707X230018

Lee, Nick and Broderick, Amanda J. (2007) The past, present and future of observational research in marketing. Qualitative Market Research : An International Journal, 10 (2). pp. 121-129. doi:10.1108/13522750710740790

2006

Nicholls, Alex and Lee, Nick (2006) Purchase decision‐making in fair trade and the ethical purchase ‘gap’ : ‘is there a fair trade twix?’. Journal of Strategic Marketing, 14 (4). pp. 369-386. doi:10.1080/09652540600956384

2005

Lee, Nick (2005) Viewpoint : marketing communications ethics. In: Pickton, David and Broderick, Amanda, (eds.) Integrated marketing communications. Harlow, England ; New York: Prentice Hall/Financial Times. ISBN 9780273676454

Newman, Anouche, Lings, Ian and Lee, Nick (2005) What's in a handshake? Exploring business-to-business relational exchange. The Marketing Review, 5 (2). pp. 129-144. doi:10.1362/1469347054426168

Saunders, John and Lee, Nick (2005) Whither research in marketing? European Journal of Marketing, 39 (3/4). pp. 245-260. doi:10.1108/03090560510581755

Shu, Shih‐Tung, Wong, Veronica and Lee, Nick (2005) The effects of external linkages on new product innovativeness : an examination of moderating and mediating influences. Journal of Strategic Marketing, 13 (3). pp. 199-218. doi:10.1080/09652540500171373

Lee, Nick and Hooley, Graham (2005) The evolution of “classical mythology” within marketing measure development. European Journal of Marketing, 39 (3/4). pp. 365-385. doi:10.1108/03090560510581827