Ahmadi, Iman (2023) Face/Off : the adverse effects of increased competition. Quantitative Marketing and Economics, 21 . pp. 183-279. doi:10.1007/s11129-023-09262-z ISSN 1570-7156.

Ahmadi, Iman, Waltenrath, Adrian and Janze, Christian (2023) Congruency and users’ sharing on social media platforms : a novel approach for analyzing content. Journal of Advertising, 52 (3). pp. 369-386. doi:10.1080/00913367.2022.2055683 ISSN 0091-3367.

Ahmadi, Iman, Abou Nabout, Nadia, Skiera, Bernd, Maleki, Elham and Fladenhofer, Johannes (2023) Overwhelming targeting options : selecting audience segments for online advertising. International Journal of Research in Marketing . doi:10.1016/j.ijresmar.2023.08.004 ISSN 0167-8116. (In Press)

Ahmadi, Iman, Habel, Johannes, Jia, Miaolei (Liam) and Wei, Sarah (2022) Consumer stockpiling under the impact of a global disaster : the evolution of affective and cognitive motives. Journal of Business Research, 142 . pp. 56-71. doi:10.1016/j.jbusres.2021.12.042 ISSN 0148-2963.

Ahmadi, Iman, Habel, Johannes, Jia, Miaolei (Liam), Lee, Nick and Wei, Sarah (2021) Consumer stockpiling across cultures during the COVID-19 pandemic. Journal Of International Marketing . doi:10.1177/1069031X211037590 ISSN 1069-031X.

Ahmadi, Iman, Skiera, Bernd, Lambrecht, Anja and Heubrandner, Florian (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing, 34 (4). pp. 813-828. doi:10.1016/j.ijresmar.2017.08.005 ISSN 0167-8116.