The Library
Browse by Warwick Author
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Number of items: 25.
2024
Woolley, Sarah and Macdonald, Emma K. (2024) Leading and influencing. In: Birrell Ivory, Sarah and Macdonald, Emma, (eds.) Introduction to Management. Functions and Challenges. Oxford: Oxford University Press, pp. 265-288. ISBN 9780192893512
2023
Watson, Rosina, Nielsen, Kristian Roed, Wilson, Hugh N., Macdonald, Emma K., Mera, Christine and Reisch, Lucia (2023) Policy for sustainable entrepreneurship : a crowdsourced framework. Journal of Cleaner Production, 383 . 135234. doi:10.1016/j.jclepro.2022.135234 ISSN 0959-6526.
2020
Watson, Rosina, Wilson, Hugh N. and Macdonald, Emma K. (2020) Business-nonprofit engagement in sustainability-oriented innovation : what works for whom and why? Journal of Business Research, 119 . pp. 87-98. doi:10.1016/j.jbusres.2018.11.023 ISSN 0148-2963.
2019
Bruce, Helen L., Wilson, Hugh N., Macdonald, Emma K. and Clarke, Beverly (2019) Resource integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103 . pp. 173-185. doi:10.1016/j.jbusres.2019.05.007 ISSN 0148-2963.
Kelleher, Carol, Wilson, Hugh N., Macdonald, Emma K. and Peppard, Joe (2019) The score is not the music : integrating experience and practice perspectives on value co-creation in collective consumption contexts. Journal of Service Research, 22 (2). pp. 120-138. doi:10.1177/1094670519827384 ISSN 1094-6705.
2018
Pareek, Bhuvanesh, Ghosh, Pulak, Wilson, Hugh N., Macdonald, Emma K. and Baines, Paul (2018) Tracking the impact of media on voter choice in real time : a Bayesian dynamic joint model. Journal of the American Statistical Association, 113 (524). pp. 1457-1475. doi:10.1080/01621459.2017.1419134 ISSN 0162-1459.
Watson, Rosina, Wilson, Hugh N., Smart, Palie and Macdonald, Emma K. (2018) Harnessing difference : a capability-based framework for stakeholder engagement in environmental innovation. Journal of Product Innovation Management, 35 (2). pp. 254-279. doi:10.1111/jpim.12394 ISSN 0737-6782.
2017
Walker, Lorna, Baines, Paul R., Dimitriu, Radu and Macdonald, Emma K. (2017) Antecedents of retweeting in a (political) marketing context. Psychology & Marketing, 34 (3). pp. 275-293. doi:10.1002/mar.20988 ISSN 0742-6046.
Windler, Katharina, JΓΌttner, Uta, Michel, Stefan, Maklan, Stan and Macdonald, Emma K. (2017) Identifying the right solution customers : a managerial methodology. Industrial Marketing Management, 60 . pp. 173-186. doi:10.1016/j.indmarman.2016.03.004 ISSN 0019-8501.
2016
Champniss, Guy, Wilson, Hugh N., Macdonald, Emma K. and Dimitriu, Radu (2016) No I won't, but yes we will : driving sustainability-related donations through social identity effects. Technological Forecasting and Social Change, 111 . pp. 317-326. doi:10.1016/j.techfore.2016.03.002 ISSN 0040-1625.
Macdonald, Emma K., Kleinaltenkamp, Michael and Wilson, Hugh N. (2016) How business customers judge solutions : solution quality and value in use. Journal of Marketing, 80 (3). pp. 96-120. doi:10.1509/jm.15.0109 ISSN 0022-2429.
2015
Wilson, Hugh N., Macdonald, Emma K. and Baxendale, Shane (2015) What really makes customers buy a product. Harvard Business Review . ISSN 0017-8012.
Baxendale, Shane, Macdonald, Emma K. and Wilson, Hugh N. (2015) The impact of different touchpoints on brand consideration. Journal of Retailing, 91 (2). pp. 235-253. doi:10.1016/j.jretai.2014.12.008 ISSN 0022-4359.
Said, Emanuel, Macdonald, Emma K., Wilson, Hugh N. and Marcos, Javier (2015) How organisations generate and use customer insight. Journal of Marketing Management, 31 (9-10). pp. 1158-1179. doi:10.1080/0267257X.2015.1037785 ISSN 0267-257X.
Razmdoost, Kamran, Dimitriu, Radu and Macdonald, Emma K. (2015) The effect of overconfidence and underconfidence on consumer value. Psychology & Marketing, 32 (4). pp. 392-407. doi:10.1002/mar.20787 ISSN 0742-6046.
Champniss, Guy , Wilson, Hugh N. and Macdonald, Emma K. (2015) Why your customers' social identities matter. Harvard Business Review . ISSN 0017-8012.
2012
Macdonald, Emma K., Wilson, Hugh N. and KonuΕ, Umut (2012) Better customer insight - in real time. Harvard Business Review . pp. 102-109. ISSN 0017-8012.
Macdonald, Emma K., Wilson, Hugh N. and Konus, Umut (2012) Tracking the customerβs journey to purchase. Harvard Business Review . ISSN 0017-8012.
2011
Barwise, Patrick, Meehan, SeΓ‘n and Macdonald, Emma K. (2011) Relentless tide : an unstoppable megabrand. Business Strategy Review , 22 (2). pp. 59-63. doi:10.1111/j.1467-8616.2011.00753.x ISSN 0955-6419.
Macdonald, Emma K., Wilson, Hugh N., Martinez, Veronica and Toossi, Amir (2011) Assessing value-in-use : a conceptual framework and exploratory study. Industrial Marketing Management, 40 (5). pp. 671-682. doi:10.1016/j.indmarman.2011.05.006 ISSN 0019-8501.
Baines, Paul, Macdonald, Emma K., Wilson, Hugh N. and Blades, Fiona (2011) Measuring communication channel experiences and their influence on voting in the 2010 British General Election. Journal of Marketing Management, 27 (7-8). pp. 691-717. doi:10.1080/0267257X.2011.587827 ISSN 0267-257X.
2009
Garnier, Marion and Macdonald, Emma K. (2009) The savvy French consumer : a cross-cultural replication. Journal of Marketing Management, 25 (9-10). pp. 965-986. doi:10.1362/026725709X479327 ISSN 0267-257X.
2007
Macdonald, Emma K. and Uncles, Mark D. (2007) Consumer savvy : conceptualisation and measurement. Journal of Marketing Management, 23 (5-6). pp. 497-517. doi:10.1362/026725707X212793 ISSN 0267-257X.
2000
Polonsky, Michael Jay and Macdonald, Emma K. (2000) Exploring the link between cause-related marketing and brand building. International Journal of Nonprofit and Voluntary Sector Marketing, 5 (1). pp. 46-57. doi:10.1002/nvsm.96 ISSN 1465-4520.
Macdonald, Emma K. and Sharp, Byron M. (2000) Brand awareness effects on consumer decision making for a common, repeat purchase product : a replication. Journal of Business Research, 48 (1). pp. 5-15. doi:10.1016/S0148-2963(98)00070-8 ISSN 0148-2963.
This list was generated on Fri Mar 29 07:50:28 2024 GMT.