Thesis

Griesser, Simone Esther (2018) Psychological distance of brand associations and brand communication of luxury versus nonluxury brands on social media. PhD thesis, University of Warwick.

Scholarly Text

Griesser, S. E. (2018) Language concreteness in consumer and brand communication : presentation about current doctoral research and future research ideas. Coventry, UK: Warwick Business School, University of Warwick. (Unpublished)