Number of items: 2.
Prabhu, Jaideep C., Tracy, Paul and Hassan, Magda
(2017)
Marketing to the poor : an institutional model of exchange in emerging markets.
AMS Review, 7
(3-4).
pp. 101-121.
doi:10.1007/s13162-017-0100-0
ISSN 1869-814X.
Chandy, Rajesh, Hassan, Magda and Mukherji, Prokriti
(2017)
Big data for good : insights from emerging markets.
Journal of Product Innovation Management, 33
(5).
pp. 703-713.
doi:10.1111/jpim.12406
ISSN 0737-6782.
This list was generated on Fri Mar 29 14:11:48 2024 GMT.