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Number of items: 21.
Hooley, Graham, Piercy, Nigel F., Nicoulaud, Brigitte , Rudd, John M. and Lee, Nick (2020) Marketing strategy and competitive positioning. Pearson Education Limited. ISBN 9781292276540
Piercy, Nigel F. and Strong, Carolyn (2013) Editorial. Journal of Strategic Marketing, Volume 21 (Number 2). pp. 99-100. ISSN 0965-254X doi:10.1080/0965254X.2013.785796
Kotler, Philip and Armstrong, Gary and Harris, Lloyd C. and Piercy, Nigel F., eds. (2013) Principles of marketing. Harlow, England : Pearson. ISBN 9780273742975
Lages, C. R. and Piercy, Nigel F. (2012) Key drivers of frontline employee generation of ideas for customer service improvement. Journal of Service Research, Vol.15 (No.2). pp. 215-230. doi:10.1177/1094670511436005 ISSN 1094-6705.
Piercy, Nigel F. and Strong, Carolyn (2012) Editorial. Journal of Strategic Marketing, Vol.20 (No.5). pp. 379-380. ISSN 0965-254X doi:10.1080/0965254X.2012.722787
Hooley, G., Piercy, Nigel F. and Nicoulaud, B. (2012) Marketing strategy and competitive positioning. London: Prentice Hall/Financial Times. ISBN 9780273740933
Lane, Nikala, Cravens, David W. and Piercy, Nigel F. (2012) Sales manager behavior-based control and salesperson performance : the effects of manager control competencies and organizational citizenship behavior. Journal of Marketing Theory and Practice, Vol.20 (No.1). pp. 7-22. doi:10.2753/MTP1069-6679200101 ISSN 1069-6679.
Piercy, Nigel F. and Lane, Nikala (2011) Corporate Social Responsibility initiatives and strategic marketing imperatives. Social Business, Vol.1 (No.4). pp. 325-345. doi:10.1362/204440811X13256957643375 ISSN 2044-4087.
Piercy, Nigel F., Low, George S. and Cravens, David W. (2011) Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness. Journal of World Business, Vol.46 (No.1). pp. 104-115. doi:10.1016/j.jwb.2010.05.022 ISSN 10909516.
Piercy, Nigel F. and Strong, Carolyn (2011) Editorial. Journal of Strategic Marketing, Vol.19 (No.4). pp. 311-312. ISSN 0965-254X doi:10.1080/0965254X.2011.606183
Piercy, Nigel and Le Meunier-FitzHugh, Kenneth (2011) Exploring the relationship between market orientation and sales and marketing collaboration. Journal of Personal Selling and Sales Management, Vol.31 (No.3). pp. 287-296. doi:10.2753/PSS0885-3134310306 ISSN 0885-3134.
Le Meunier-FitzHugh, Kenneth, Massey, Graham R. and Piercy, Nigel F. (2011) The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing. Industrial Marketing Management, Vol.40 (No.7). pp. 1161-1171. doi:10.1016/j.indmarman.2010.12.002 ISSN 0019-8501.
Piercy, Nigel F., Cravens, David W. and Lane, Nikala (2010) Peek-a-boo : finding and connecting with your customers. Marketing Management, Vol.19 (No.2). pp. 18-24. ISSN 1061-3846.
Piercy, Nigel F. (2009) Strategic relationships between boundary-spanning functions : Aligning customer relationship management with supplier relationship management. Industrial Marketing Management, Vol.38 (No.8 Sp. Iss. SI). pp. 857-864. doi:10.1016/j.indmarman.2009.03.015 ISSN 0019-8501.
Piercy, Nigel F., Cravens, David W. and Lane, Nikala (2009) Sales management control level and competencies: antecedents and consequences. Industrial Marketing Management, Vol.38 (No.4). pp. 459-467. doi:10.1016/j.indmarman.2008.03.002 ISSN 0019-8501.
Cravens, David W., Piercy, Nigel F. and Baldauf, Artur (2009) Management framework guiding strategic thinking in rapidly changing markets. Journal of Marketing Management, Vol.25 (No.1-2). pp. 31-49. doi:10.1362/026725709X410025 ISSN 0267-257X.
Hooley, G., Piercy, Nigel F., Saunders, J. and Nicoulaud, B. (2008) Marketing strategy and competitive positioning. New Delhi, India: Dorling Kindersley (India) Pvt. Ltd. ISBN 9788131727997
Hooley, G., Piercy, Nigel F. and Nicoulaud, B. (2008) Marketing strategy and competitive positioning. Harlow; United States: Prentice Hall/Financial Times. ISBN 9780273706977
Piercy, Nigel F. and Lane, Nikala (2008) The strategic sales organization – is sales the new marketing? Marketing Review St. Gallen (No.3). pp. 6-10. ISSN 1865-6544.
Piercy, Nigel F. and Lane, Nikala (2007) Ethical and moral dilemmas associated with strategic relationships between business-to-business buyers and sellers. Journal of Business Ethics, Vol.72 (No.1). pp. 87-102. doi:10.1007/s10551-006-9158-6 ISSN 0167-4544.
Cravens, David W., Piercy, Nigel F. and Low, George S. (2006) Globalization of the sales organization : management control and its consequences. Organizational Dynamics, Volume 35 (Number 3). pp. 291-303. doi:10.1016/j.orgdyn.2006.05.005 ISSN 0090-2616.
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