2012

Adidam, Phani Tej, Banerjee, Madhumita and Shukla, Paurav (2012) Competitive intelligence and firm's performance in emerging markets : an exploratory study in India. Journal of Business & Industrial Marketing, Vol.27 (No.3). pp. 242-254. doi:10.1108/08858621211207252 ISSN 0885-8624.

Banerjee, Madhumita, Adidam, Phani Tej and Shukla, P. (2012) Competitive intelligence and firms' performance in emerging markets: An exploratory study in India. Journal of Business and Industrial Marketing , Vol.27 (No.3). pp. 242-254. doi:10.1108/08858621211207252 ISSN 0885-8624 .

2011

Shukla, P. and Banerjee, Madhumita (2011) Impact of store level promotions, price consciousness and brand image on impulse purchase : analysing the inter construct interactions and the moderating role of prior knowledge and social influences. In: ACR Asia Pacific Conference 2011, Beijing, China, 16-18 Jun 2011. Published in: Asia Pacific Advances in Consumer Research

Shukla, P., Banerjee, Madhumita and Adidam, Phani Tej (2011) The interplay between psychographic and socio-demographic factors on consumers' attitudes towards private label brands. In: 2011 Summer Marketing Educators’ Conference , San Francisco, USA, 4-7 Aug 2011. Published in: Proceedings of the 2011 Summer Marketing Educators’ Conference

2010

Shukla, P., Banerjee, Madhumita and Adidam, Phani Tej (2010) Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry. In: The Association for Consumer Research Annual North American Conference 2009, Pittsburgh, USA, 22-25 Oct, 2009. Published in: Advances in Consumer Research, Vol.39 pp. 292-297. ISSN 0098-9258.

Banerjee, Madhumita (2010) The role of multiple channels in engendering negative experiences and the impact on customer contact management. In: AMA SERVSIG International Service Research Conference, Porto, Portugal, 17-19 June, 2010. Published in: Proceedings of the AMA SERVSIG International Service Research Conference

2009

Caemmerer, Barbara and Banerjee, Madhumita (2009) An Exploration of Assimilating Service Relation Strategies in the Private and the Public Sector. Journal of Relationship Marketing, Vol.8 (No.1). pp. 68-79. doi:10.1080/15332660902733300 ISSN 1533-2667.

Shukla, P., Perks, Keith, Banerjee, Madhumita and Adidam, Phani Tej (2009) Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences. In: Academy of Marketing Annual Conference 2009: Putting Marketing in its place, Leeds Metropolitan University, 7th-9th July, 2009. Published in: Proceedings of Academy of Marketing Annual Conference: Putting Marketing in its plac

Banerjee, Madhumita (2009) India as an emerging market. [Online]. (http://hstalks.com/main/browse_talk_info.php?talk_...). London, UK: Henry Stewart Talks Ltd.

Banerjee, Madhumita (2009) Internet Banking: An Interaction Building Channel for Bank-Customer Relationships. In: Oliver, D. and Livermore, C.R. and Sudweeks, F., (eds.) Self-Service in the Internet Age. Computer Supported Cooperative Work (Chapter 10). London, UK: Springer, pp. 195-212. ISBN 978-1-84800-206-7

2008

Banerjee, Madhumita (2008) Emotions in customer experience and their impact on firm-customer relationships: empirical evidence from UK. In: 2008 Global Marketing Congress, Shanghai, China, March 20-23, 2008. Published in: Proceedings of the 2008 Global Marketing Congress

Shukla, P., Adidam, Phani Tej, Blair, David and Banerjee, Madhumita (2008) Gubernija brewery: emerging within emerging markets. In: Sahay, B.S. and Thatchenkery, T and Sardana, G.D., (eds.) Handbook of Management Cases. New Delhi, India: Allied Publishers, pp. 425-434. ISBN 8184243901

Caemmerer, Barbara and Banerjee, Madhumita (2008) Inter-sectoral isomorphism - the assimilating service orientation of public and private sector organisation. In: 37th EMAC Conference - Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27-30 May, 2008. Published in: Proceedings of the 37th EMAC Conference (No.44).

Banerjee, Madhumita, Shukla, P. and Adidam, Phani Tej (2008) Internationalisation of Indian firms: proposing a research agenda. In: Management Society (SMS) Specialist India Strategy Conference - Emerging India: Strategic Innovation a Flat World, Hyderabad, India., 12-14 Dec, 2008. Published in: Proceedings of the Management Society (SMS) Specialist India Strategy Conference