Items where Department is "Marketing Group"

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Number of items: 3.

Journal Article

Daniel, Elizabeth and Wilson, Hugh N. (2004) Action research in turbulent environments. European Journal of Marketing, 38 (3/4). pp. 355-377. doi:10.1108/03090560410518594 ISSN 0309-0566.

McDonald, M. H. B. and Wilson, Hugh N. (2004) Marketing, existential malpractice and an etherised discipline : a soteriological comment. Journal of Marketing Management, 20 (3-4). pp. 387-408. doi:10.1362/026725704323080461 ISSN 0267-257X.

Wilson, Hugh N. (2004) Towards rigour in action research : a case study in marketing planning. European Journal of Marketing, 38 (3/4). pp. 378-400. doi:10.1108/03090560410518602 ISSN 0309-0566.

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