Items where Department is "Marketing Group"

Journal Article

Albers, Sönke, Raman, Kalyan and Lee, Nick (2015) Trends in optimization models of sales force management. Journal of Personal Selling & Sales Management, 35 (4). pp. 275-291. doi:10.1080/08853134.2015.1085807 ISSN 0885-3134.

Antonetti, Paolo, Baines, Paul and Walker, Lorna (2015) From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management, 31 (9-10). pp. 1-30. doi:10.1080/0267257X.2015.1031266 ISSN 0267-257X.

Banerjee, Sourindra, Prabhu, Jaideep C. and Chandy, Rajesh K. (2015) Indirect learning : how emerging-market firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. doi:10.1509/jm.12.0328 ISSN 0022-2429.

Bartling, Björn, Brandes, Leif and Schunk, Daniel (2015) Expectations as reference points : field evidence from professional soccer. Management Science, 61 (11). 2646 -2661. doi:10.1287/mnsc.2014.2048 ISSN 0025-1909.

Brandes, Leif, Brechot, Marc and Franck, Egon (2015) Managers' external social ties at work : blessing or curse for the firm? Journal of economic behavior and organization, Volume 109 . pp. 203-216. doi:10.1016/j.jebo.2014.11.013 ISSN 0167-2681.

Breiter, Hans C., Block, Martin, Blood, Anne J., Calder, Bobby, Chamberlain, Laura, Lee, Nick, Livengood, Sherri, Mulhern, Frank J., Raman, Kalyan, Schultz, Don, Stern, Daniel B., Viswanathan, Vijay and Zhang, Fengqing (2015) Redefining neuromarketing as an integrated science of influence. Frontiers in Human Neuroscience, 8 . pp. 1-7. doi:10.3389/fnhum.2014.01073 ISSN 1662-5161.

Dacko, Scott G., Stoneman, Paul and Kastrinaki, Zafeira (2015) New product introduction : follower firm timing behaviour. Economics of Innovation and New Technology, 24 . pp. 829-853. doi:10.1080/10438599.2015.1017262 ISSN 1043-8599.

Habel, Johannes and Klarmann, Martin (2015) Customer reactions to downsizing : when and how is satisfaction affected? Journal of the Academy of Marketing Science, 43 (6). pp. 768-789. doi:10.1007/s11747-014-0400-y ISSN 0092-0703.

Harris, Lloyd C. and Russell-Bennett, Rebekah (2015) All Anglos are alike? A study of whinging Poms and bloody-minded Aussies. Journal of Marketing Management, Volume 31 (Number 7-8). pp. 827-855. doi:10.1080/0267257X.2014.988283 ISSN 0267-257X.

Moncrief, William C., Marshall, Greg W. and Rudd, John M. (2015) Social media and related technology : drivers of change in managing the contemporary sales force. Business Horizons, 58 (1). pp. 45-55. doi:10.1016/j.bushor.2014.09.009 ISSN 0007-6813.

Said, Emanuel, Macdonald, Emma K., Wilson, Hugh N. and Marcos, Javier (2015) How organisations generate and use customer insight. Journal of Marketing Management, 31 (9-10). pp. 1158-1179. doi:10.1080/0267257X.2015.1037785 ISSN 0267-257X.

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2015) Social control in online communities of consumption : a framework for community management. Psychology & Marketing, 32 (3). pp. 250-264. doi:10.1002/mar.20778 ISSN 0742-6046.

Stros, Michael and Lee, Nick (2015) Marketing dimensions in the prescription pharmaceutical industry : a systematic literature review. Journal of Strategic Marketing, 23 (4). pp. 318-336. doi:10.1080/0965254X.2014.931878 ISSN 0965-254X.

Viswanathan, Vijay, Lee, Sang, Gilman, Jodi M., Kim, Byoung Woo, Lee, Nick, Chamberlain, Laura, Livengood, Sherri L., Raman, Kalyan, Lee, Myung Joo, Kuster, Jake, Stern, Daniel B., Calder, Bobby, Mulhern, Frank J., Blood, Anne J. and Breiter, Hans C. (2015) Age-related striatal BOLD changes without changes in behavioral loss aversion. Frontiers in Human Neuroscience, 9 . doi:10.3389/fnhum.2015.00176 ISSN 1662-5161.

Book

Lee, Nick and Peters, Mike (2015) Business statistics using EXCEL and SPSS. Sage Publications Ltd. ISBN 9781848602199

Journal Item

Senior, Carl, Lee, Nick and Braeutigam, Sven (2015) Society, organizations and the brain : building toward a unified cognitive neuroscience perspective. Frontiers in Human Neuroscience, 9 . ISSN 1662-5161 doi:10.3389/fnhum.2015.00289