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Items where Department is "Faculty of Social Sciences > Warwick Business School > Marketing Group"
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Number of items: 6.
Alavi, Sascha, Habel, Johannes and Linsenmayer, Kim (2019) What does adaptive selling mean to salespeople? An exploratory analysis of practitionersβ responses to generic adaptive selling scales. Journal of Personal Selling & Sales Management, 39 (3). pp. 254-263. doi:10.1080/08853134.2019.1642765 ISSN 0885-3134.
Bagozzi, Richard P. and Lee, Nick (2019) Philosophical foundations of neuroscience in organizational research : functional and nonfunctional approaches. Organizational Research Methods, 22 (1). pp. 299-331. doi:10.1177/1094428117697042 ISSN 1094-4281.
Kelleher, Carol, Wilson, Hugh N., Macdonald, Emma K. and Peppard, Joe (2019) The score is not the music : integrating experience and practice perspectives on value co-creation in collective consumption contexts. Journal of Service Research, 22 (2). pp. 120-138. doi:10.1177/1094670519827384 ISSN 1094-6705.
Kupp, Martin, Schmitz, Bianca and Habel, Johannes (2019) When do family firms consider issuing external equity? Understanding the contingent role of familiesβ need for control. Journal of Family Business Management, 9 (3). pp. 271-296. doi:10.1108/JFBM-08-2018-0021 ISSN 2043-6238.
Mohtar, M., Rudd, John M. and Evanschitzky, H. (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36 (7). pp. 869-884. doi:10.1108/JCM-03-2018-2617 ISSN 0736-3761.
Wilson, Hugh N. (2019) Collective engagement - four thought-shackles and how to escape them. Industrial Marketing Management, 80 . pp. 24-26. doi:10.1016/j.indmarman.2019.04.008 ISSN 0019-8501.