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Items where Department is "Faculty of Social Sciences > Warwick Business School > Marketing Group"
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Number of items: 6.
Journal Article
Alavi, Sascha, Habel, Johannes and Linsenmayer, Kim (2019) What does adaptive selling mean to salespeople? An exploratory analysis of practitionersβ responses to generic adaptive selling scales. Journal of Personal Selling & Sales Management, 39 (3). pp. 254-263. doi:10.1080/08853134.2019.1642765 ISSN 0885-3134.
Bagozzi, Richard P. and Lee, Nick (2019) Philosophical foundations of neuroscience in organizational research : functional and nonfunctional approaches. Organizational Research Methods, 22 (1). pp. 299-331. doi:10.1177/1094428117697042 ISSN 1094-4281.
Kelleher, Carol, Wilson, Hugh N., Macdonald, Emma K. and Peppard, Joe (2019) The score is not the music : integrating experience and practice perspectives on value co-creation in collective consumption contexts. Journal of Service Research, 22 (2). pp. 120-138. doi:10.1177/1094670519827384 ISSN 1094-6705.
Kupp, Martin, Schmitz, Bianca and Habel, Johannes (2019) When do family firms consider issuing external equity? Understanding the contingent role of familiesβ need for control. Journal of Family Business Management, 9 (3). pp. 271-296. doi:10.1108/JFBM-08-2018-0021 ISSN 2043-6238.
Mohtar, M., Rudd, John M. and Evanschitzky, H. (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36 (7). pp. 869-884. doi:10.1108/JCM-03-2018-2617 ISSN 0736-3761.
Wilson, Hugh N. (2019) Collective engagement - four thought-shackles and how to escape them. Industrial Marketing Management, 80 . pp. 24-26. doi:10.1016/j.indmarman.2019.04.008 ISSN 0019-8501.