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Items where Department is "Faculty of Social Sciences > Warwick Business School > Marketing Group"
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Number of items: 8.
Journal Article
Ahmed, Iram, Arnott, David, Dacko, Scott G. and Wilson, Hugh N. (2022) Trying on a role : mentoring, improvisation and social learning in luxury retailing. Journal of Business Research, 144 . pp. 1039-1051. doi:10.1016/j.jbusres.2022.02.034 ISSN 0148-2963.
Atasoy, Ozgun, Trudel, Remi, Noseworthy, Theodore J. and Kaufmann, Patrick J. (2022) Tangibility bias in investment risk judgments. Organizational Behavior and Human Decision Processes, 171 . 104150. doi:10.1016/j.obhdp.2022.104150 ISSN 0749-5978.
Baehre, Sven, O’Dwyer, Michele, O’Malley, Lisa and Lee, Nick (2022) The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation. Journal of the Academy of Marketing Science, 50 . pp. 67-84. doi:10.1007/s11747-021-00790-2 ISSN 0092-0703.
Kassemeier, Roland, Alavi, Sascha, Habel, Johannes and Schmitz, Christian (2022) Customer-oriented salespeople’s value creation and claiming in price negotiations. Journal of the Academy of Marketing Science, 50 . pp. 689-712. doi:10.1007/s11747-022-00846-x ISSN 0092-0703.
Kassemeier, Roland, Haumann, Till and Güntürkün, Pascal (2022) Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification : the role of self-definitional needs. International Journal of Research in Marketing, 39 (3). pp. 699-723. doi:10.1016/j.ijresmar.2021.08.002 ISSN 0167-8116.
Li, R. Y., Sousa, C., He, X. and Hu, Yansong (2022) Spinning straw into gold : innovation recycling, innovation sourcing modes, and innovation ability in Sub-Saharan Africa. Journal of Product Innovation Management, 39 (5). pp. 583-603. doi:10.1111/jpim.12643 ISSN 0737-6782.
Poorrezaei, Mojtaba (2022) To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior, 135 (103716). doi:10.1016/j.jvb.2022.103716
Santos-Vijande, María Leticia, López-Sánchez, José Ángel, Loredo, Enrique, Rudd, John M. and López-Mielgo, Nuria (2022) Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance. Journal of Innovation & Knowledge, 7 (2). 100174. doi:10.1016/j.jik.2022.100174 ISSN 2444-569X.