Journal Article

Wilson, Hugh N. and McDonald, Malcolm H.B. (1996) Computer aided marketing planning : the experience of early adopters. Journal of Marketing Management, 12 (5). pp. 391-416. doi:10.1080/0267257X.1996.9964424

Conference Item

FitzGerald , Maureen and Arnott, David (1996) Understanding demographic effects on marketing communications in services. In: International Service Management - New Directions, New Perspectives Conference, Bournemouth, UK, Sep 1995. Published in: International Journal of Service Industry Management, 7 (3). 31-&. ISSN 0956-4233.