Journal Article

Daniel, Elizabeth and Wilson, Hugh N. (2004) Action research in turbulent environments. European Journal of Marketing, 38 (3/4). pp. 355-377. doi:10.1108/03090560410518594

McDonald, M. H. B. and Wilson, Hugh N. (2004) Marketing, existential malpractice and an etherised discipline : a soteriological comment. Journal of Marketing Management, 20 (3-4). pp. 387-408. doi:10.1362/026725704323080461

Wilson, Hugh N. (2004) Towards rigour in action research : a case study in marketing planning. European Journal of Marketing, 38 (3/4). pp. 378-400. doi:10.1108/03090560410518602