Journal Article

(2007) State-of-the-art in product-service systems. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 221 (10). pp. 1543-1552. doi:10.1243/09544054JEM858

Beatson, Amanda, Lee, Nick and Coote, Leonard V. (2007) Self-service technology and the service encounter. The Service Industries Journal, 27 (1). pp. 75-89. doi:10.1080/02642060601038700

Brown, Jo, Broderick, Amanda J. and Lee, Nick (2007) Word of mouth communication within online communities : conceptualizing the online social network. Journal of Interactive Marketing, 21 (3). pp. 2-20. doi:10.1002/dir.20082

Lee, Nick and Broderick, Amanda J. (2007) The past, present and future of observational research in marketing. Qualitative Market Research : An International Journal, 10 (2). pp. 121-129. doi:10.1108/13522750710740790

Lee, Nick, Broderick, Amanda J. and Chamberlain, Laura (2007) What is ‘neuromarketing’? A discussion and agenda for future research. International Journal of Psychophysiology, 63 (2). pp. 199-204. doi:10.1016/j.ijpsycho.2006.03.007

Lee, Nick and Chamberlain, Laura (2007) Neuroimaging and psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience. Annals of the New York Academy of Sciences, 1118 (1). pp. 18-42. doi:10.1196/annals.1412.003

Lee, Nick, Sandfield, Anna and Dhaliwal, Baljit (2007) An empirical study of salesperson stereotypes amongst UK students and their implications for recruitment. Journal of Marketing Management, 23 (7-8). pp. 723-744. doi:10.1362/026725707X230018

Madaleno, Rita, Wilson, Hugh N. and Palmer, Roger (2007) Determinants of customer satisfaction in a multi-channel B2B environment. Total Quality Management & Business Excellence, 18 (8). pp. 915-925. doi:10.1080/14783360701350938

Okazaki, Shintaro, Petrovici, Dan, Marinova, Svetla, Marinov, Marin and Lee, Nick (2007) Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review, 24 (5). pp. 539-562. doi:10.1108/02651330710827988

Pankhania, Asha, Lee, Nick and Hooley, Graham (2007) Within-country ethnic differences and product positioning : a comparison of the perceptions of two British sub-cultures. Journal of Strategic Marketing, 15 (2). pp. 121-138. doi:10.1080/09652540701318997

White, Andrew, Daniel, Elizabeth, Ward, John and Wilson, Hugh N. (2007) The adoption of consortium B2B e-marketplaces : an exploratory study. The Journal of Strategic Information Systems, 16 (1). pp. 71-103. doi:10.1016/j.jsis.2007.01.004

Wilson, Hugh N., Clark, M. and Smith, B. (2007) Justifying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network. Industrial Marketing Management, 36 (6). pp. 770-783. doi:10.1016/j.indmarman.2005.09.008

Wilson, Hugh N. and Daniel, Elizabeth (2007) The multi-channel challenge : a dynamic capability approach. Industrial Marketing Management, 36 (1). pp. 10-20. doi:10.1016/j.indmarman.2006.06.015