The Library
Browse by Department at the University of Warwick
Up a level |
Number of items: 12.
K
Kyung Hoon, Kim, Ko, Eunju, Hooley, Graham, Lee, Nick, Lee, DongHae, Seob Jung, Hong, Joo Jeon, Byung and Moon, Hakil (2008) Brand equity and purchase intention in fashion products : a cross-cultural study in Asia and Europe. Journal of Global Academy of Marketing Science, 18 (4). pp. 247-278. ISSN 1229-7119.
L
Lee, Nick and Greenley, Gordon (2008) The primacy of data? European Journal of Marketing, 42 (11/12). pp. 1141-1144. ISSN 0309-0566 doi:10.1108/03090560810903583
Lee, Nick and Greenley, Gordon (2008) The primacy of theory. European Journal of Marketing, 42 (9/10). pp. 873-878. ISSN 0309-0566 doi:10.1108/03090560810891046
Lee, Nick and Lings, Ian (2008) Doing business research : a guide to theory and practice. Research Methods for Business & Management . Los Angeles ; London: SAGE Publications Ltd. ISBN 9781412928786
S
Senior, Carl, Butler, Michael and Lee, Nick (2008) Fear and loathing in the work place. The American Journal of Bioethics, 8 (5). pp. 20-21. doi:10.1080/15265160802180083 ISSN 1526-5161.
Senior, Carl and Lee, Nick (2008) A manifesto for neuromarketing science. Journal of Consumer Behaviour, 7 (4-5). pp. 263-271. doi:10.1002/cb.250 ISSN 14720817.
Senior, Carl, Lee, Nick and Butler, Michael (2008) The brain in business : the case for organisational cognitive neuroscience? Nature Precedings . doi:10.1038/npre.2008.2159.1 ISSN 1756-0357.
Senior, Carl, Lee, Nick and Butler, Michael (2008) The neuroethics of the social world of work. The American Journal of Bioethics, 8 (1). pp. 54-55. doi:10.1080/15265160701828436 ISSN 1526-5161.
V
Van Dick, Rolf, Dawson, Jeremy F., Broderick, Amanda J., Lee, Nick and Wieseke, Jan (2008) Multilevel analysis in marketing research : differentiating analytical outcomes. The Journal of Marketing Theory and Practice, 16 (4). pp. 321-340. doi:10.2753/MTP1069-6679160405 ISSN 1069-6679.
W
White, Andrew, Johnson, Mark and Wilson, Hugh N. (2008) RFID in the supply chain : lessons from European early adopters. International Journal of Physical Distribution & Logistics Management, 38 (2). pp. 88-107. doi:10.1108/09600030810861189 ISSN 0960-0035.
Wieseke, Jan, Homburg, Christian and Lee, Nick (2008) Understanding the adoption of new brands through salespeople : a multilevel framework. Journal of the Academy of Marketing Science, 36 (2). pp. 278-291. doi:10.1007/s11747-007-0055-z ISSN 0092-0703.
Wilson, Hugh N., Daniel, Elizabeth and Davies, Iain A. (2008) The diffusion of e-commerce in UK SMEs. Journal of Marketing Management, 24 (5-6). pp. 489-516. doi:10.1362/026725708X325968 ISSN 0267-257X.