Journal Article

Kyung Hoon, Kim, Ko, Eunju, Hooley, Graham, Lee, Nick, Lee, DongHae, Seob Jung, Hong, Joo Jeon, Byung and Moon, Hakil (2008) Brand equity and purchase intention in fashion products : a cross-cultural study in Asia and Europe. Journal of Global Academy of Marketing Science, 18 (4). pp. 247-278.

Senior, Carl, Butler, Michael and Lee, Nick (2008) Fear and loathing in the work place. The American Journal of Bioethics, 8 (5). pp. 20-21. doi:10.1080/15265160802180083

Senior, Carl and Lee, Nick (2008) A manifesto for neuromarketing science. Journal of Consumer Behaviour, 7 (4-5). pp. 263-271. doi:10.1002/cb.250

Senior, Carl, Lee, Nick and Butler, Michael (2008) The brain in business : the case for organisational cognitive neuroscience? Nature Precedings . doi:10.1038/npre.2008.2159.1

Senior, Carl, Lee, Nick and Butler, Michael (2008) The neuroethics of the social world of work. The American Journal of Bioethics, 8 (1). pp. 54-55. doi:10.1080/15265160701828436

Van Dick, Rolf, Dawson, Jeremy F., Broderick, Amanda J., Lee, Nick and Wieseke, Jan (2008) Multilevel analysis in marketing research : differentiating analytical outcomes. The Journal of Marketing Theory and Practice, 16 (4). pp. 321-340. doi:10.2753/MTP1069-6679160405

White, Andrew, Johnson, Mark and Wilson, Hugh N. (2008) RFID in the supply chain : lessons from European early adopters. International Journal of Physical Distribution & Logistics Management, 38 (2). pp. 88-107. doi:10.1108/09600030810861189

Wieseke, Jan, Homburg, Christian and Lee, Nick (2008) Understanding the adoption of new brands through salespeople : a multilevel framework. Journal of the Academy of Marketing Science, 36 (2). pp. 278-291. doi:10.1007/s11747-007-0055-z

Wilson, Hugh N., Daniel, Elizabeth and Davies, Iain A. (2008) The diffusion of e-commerce in UK SMEs. Journal of Marketing Management, 24 (5-6). pp. 489-516. doi:10.1362/026725708X325968

Book

Lee, Nick and Lings, Ian (2008) Doing business research : a guide to theory and practice. Research Methods for Business & Management . Los Angeles ; London: SAGE Publications Ltd. ISBN 9781412928786

Journal Item

Lee, Nick and Greenley, Gordon (2008) The primacy of data? European Journal of Marketing, 42 (11/12). pp. 1141-1144. doi:10.1108/03090560810903583

Lee, Nick and Greenley, Gordon (2008) The primacy of theory. European Journal of Marketing, 42 (9/10). pp. 873-878. doi:10.1108/03090560810891046