Journal Article

Bailey, Christine, Baines, Paul R., Wilson, Hugh N. and Clark, Moira (2009) Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough. Journal of Marketing Management, 25 (3-4). pp. 227-252. doi:10.1362/026725709X429737

Geiger, Susi, Cadogan, John W., Lee, Nick, Tarkiainen, Anssi and Sundqvist, Sanna (2009) Sales manager and sales team determinants of salesperson ethical behaviour. European Journal of Marketing, 43 (7/8). pp. 907-937. doi:10.1108/03090560910961452

Jung, Hae Sung, Shin, Jong Kuk, Park, Min Sook, Jung, Hong-Seob, Hooley, Graham, Lee, Nick, Kwak, Hyokjin and Kim, Sung Hyun (2009) The factors affecting attitudes toward HSDPA service and intention to use : a cross-cultural comparison between Asia and Europe. Journal of Global Academy of Marketing Science, 19 (4). pp. 11-23. doi:10.1080/12297119.2009.9707301

Kleijnen, Mirella, Lee, Nick and Wetzels, Martin (2009) An exploration of consumer resistance to innovation and its antecedents. Journal of Economic Psychology, 30 (3). pp. 344-357. doi:10.1016/j.joep.2009.02.004

Lee, Nick, Beatson, Amanda, Garrett, Tony C., Lings, Ian and Zhang, Xi (2009) A study of the attitudes towards unethical selling amongst Chinese salespeople. Journal of Business Ethics, 88 (S3). pp. 497-515. doi:10.1007/s10551-009-0302-y

Lee, Nick and Cadogan, John W. (2009) Sales force social exchange in problem resolution situations. Industrial Marketing Management, 38 (3). pp. 355-372. doi:10.1016/j.indmarman.2008.02.002

Lee, Nick, Senior, Carl, Butler, Michael and Fuchs, Ricardo (2009) The feasibility of neuroimaging methods in marketing research. Nature Precedings .

Palmer, Roger and Wilson, Hugh N. (2009) An exploratory case study analysis of contemporary marketing practices. Journal of Strategic Marketing, 17 (2). pp. 169-187. doi:10.1080/09652540902879300

Parry, Emma and Wilson, Hugh N. (2009) Factors influencing the adoption of online recruitment. Personnel Review, 38 (6). pp. 655-673. doi:10.1108/00483480910992265

Reynolds, Kate L. and Harris, Lloyd C. (2009) Dysfunctional customer behavior severity : an empirical examination. Journal of Retailing, Vol.85 (No.3, Sp.Iss. SI). pp. 321-335. doi:10.1016/j.jretai.2009.05.005

Journal Item

Lee, Nick and Greenley, Gordon (2009) Being a successful and valuable peer reviewer. European Journal of Marketing, 43 (1/2). pp. 5-10. doi:10.1108/03090560910923193

Lee, Nick and Greenley, Gordon (2009) What makes a good article? Generating an insightful manuscript. European Journal of Marketing, 43 (5/6). pp. 577-582. doi:10.1108/03090560910946936