The Library
Browse by Department at the University of Warwick
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Number of items: 7.
Journal Article
Lee, Nick, Beatson, Amanda and Lin, Yuh Jiin (2010) Stereotypes of Taiwanese salespeople at the service interface. International Journal of Services Technology and Management, 14 (2/3). doi:10.1504/IJSTM.2010.034329 ISSN 1460-6720.
Lee, Nick, Butler, Michael J. R. and Senior, Carl (2010) The brain in business : neuromarketing and organisational cognitive neuroscience. der markt, 49 (3-4). pp. 129-131. doi:10.1007/s12642-010-0033-8 ISSN 0025-3863.
Mollen, Anne and Wilson, Hugh N. (2010) Engagement, telepresence and interactivity in online consumer experience : reconciling scholastic and managerial perspectives. Journal of Business Research, 63 (9-10). pp. 919-925. doi:10.1016/j.jbusres.2009.05.014 ISSN 0148-2963.
Book Item
Lee, Nick and Greenley, Gordon (2010) Data mining and scientific knowledge. In: Casillas, Jorge and Martínez-López, Francisco J., (eds.) Marketing Intelligent Systems Using Soft Computing : Managerial and Research Applications. Studies in Fuzziness and Soft Computing, 258 . Springer-Verlag Berlin Heidelberg, pp. 9-15. ISBN 9783642156052
Journal Item
Lee, Nick (2010) Are quality standards a restriction on academic freedom? Marketing Theory, 10 (4). pp. 446-447. ISSN 1470-5931 doi:10.1177/1470593110382827
Lee, Nick and Greenley, Gordon (2010) Brief reflections. European Journal of Marketing, 44 (6). pp. 697-699. ISSN 0309-0566 doi:10.1108/03090561011032676
Lee, Nick and Greenley, Gordon (2010) The theory‐practice divide : thoughts from the Editors and Senior Advisory Board of EJM. European Journal of Marketing, 44 (1/2). pp. 5-20. ISSN 0309-0566 doi:10.1108/03090561011020147