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Number of items: 6.
A
Alavi, Sascha, Habel, Johannes, Guenzi, Paolo and Wieseke, Jan (2018) The role of leadership in salespeopleβs price negotiation behavior. Journal of the Academy of Marketing Science, 46 (4). pp. 703-724. doi:10.1007/s11747-017-0566-1 ISSN 0092-0703.
Alavi, Sascha, Habel, Johannes, Schmitz, Christian, Richter, Bianca and Wieseke, Jan (2018) The risky side of inspirational appeals in personal selling : when do customers infer ulterior salesperson motives? Journal of Personal Selling & Sales Management, 38 (3). pp. 323-343. doi:10.1080/08853134.2018.1447385 ISSN 0885-3134.
Atasoy, Ozgun and Morewedge, Carey K. (2018) Digital goods are valued less than physical goods. Journal of Consumer Research, 44 (6). pp. 1343-1357. doi:10.1093/jcr/ucx102 ISSN 0093-5301.
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Griesser, S. E. (2018) Language concreteness in consumer and brand communication : presentation about current doctoral research and future research ideas. Coventry, UK: Warwick Business School, University of Warwick. (Unpublished)
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Khusainova, Rushana, de Jong, Ad, Lee, Nick, Marshall, Greg W. and Rudd, John M. (2018) (Re) defining salesperson motivation : current status, main challenges, and research directions. Journal of Personal Selling & Sales Management, 38 (1). pp. 2-29. doi:10.1080/08853134.2017.1415761 ISSN 1557-7813.
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Pich, Christopher, Harvey, John, Armannsdottir, Guja, Poorrezaei, Mojtaba, Branco-Illodo, Ines and Kincaid, Andrew (2018) Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60 (6). pp. 589-610. doi:10.1177/1470785318793260 ISSN 1470-7853.