Journal Article

Ahmed, Iram, Arnott, David, Dacko, Scott G. and Wilson, Hugh N. (2022) Trying on a role : mentoring, improvisation and social learning in luxury retailing. Journal of Business Research, 144 . pp. 1039-1051. doi:10.1016/j.jbusres.2022.02.034

Baehre, Sven, O’Dwyer, Michele, O’Malley, Lisa and Lee, Nick (2022) The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation. Journal of the Academy of Marketing Science, 50 . pp. 67-84. doi:10.1007/s11747-021-00790-2

Kassemeier, Roland, Alavi, Sascha, Habel, Johannes and Schmitz, Christian (2022) Customer-oriented salespeople’s value creation and claiming in price negotiations. Journal of the Academy of Marketing Science . doi:10.1007/s11747-022-00846-x (In Press)

Santos-Vijande, María Leticia, López-Sánchez, José Ángel, Loredo, Enrique, Rudd, John M. and López-Mielgo, Nuria (2022) Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance. Journal of Innovation & Knowledge, 7 (2). 100174. doi:10.1016/j.jik.2022.100174