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Journal Article
Yang, Yan, Wang, Qing, Zhu, Hengyuan and Wu, Guisheng (2012) What are the effective strategic orientations for new product success under different environments? An empirical study of Chinese businesses. Journal of Product Innovation Management, Vol.29 (No.2). pp. 166-179. doi:10.1111/j.1540-5885.2011.00900.x ISSN 07376782.