Sharing food photographs on social media : performative Xiaozi lifestyle in Young, middle-class Chinese urbanites’ WeChat ‘Moments’

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Abstract

Sharing food photographs on social media is on the rise. This act has become increasingly popular in younger generation urban Chinese users’ everyday use of WeChat, the popular social media application. In this article, I argue that self-presentation provides an angle to understand aspects of young, middle-class urbanites’ food-photograph sharing. This article comprises an eight-month project, conducting netnographic research of 16 young, middle-class Chinese urbanites’ WeChat usage. Through the netnographic research, I discovered that, by displaying geotagged snapshots of food, these young urbanites disclose their everyday consumer experience in particular urban spaces. Aspects of this practice feed into these urbanites’ performance of Xiaozi tastes, facilitating the self-presentation of their class distinction. The outcomes of the research provide a glimpse into the interplay between post-reform consumerism, Xiaozi lifestyle, and social media usage in the urban, middle-class Chinese younger generation’s everyday lives.

Item Type: Journal Article
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HQ The family. Marriage. Woman
P Language and Literature > P Philology. Linguistics
T Technology > TR Photography
Divisions: Faculty of Social Sciences > Centre for Applied Linguistics
Library of Congress Subject Headings (LCSH): Wechat (Firm), Middle class -- China, Photography of food -- China, Online social networks -- China, Urban youth -- China -- Social life and customs, Photography of food -- Online chat groups, Conversation analysis
Journal or Publication Title: Social Identities
Publisher: Routledge
ISSN: 1350-4630
Official Date: 2019
Dates:
Date
Event
2019
Published
12 December 2017
Available
Volume: 25
Number: 2
Page Range: pp. 269-287
DOI: 10.1080/13504630.2017.1414596
Status: Peer Reviewed
Publication Status: Published
Re-use Statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Social Identities on 12/12/2017, available online: http://www.tandfonline.com/10.1080/13504630.2017.1414596
Access rights to Published version: Restricted or Subscription Access
Date of first compliant deposit: 23 March 2022
Date of first compliant Open Access: 23 March 2022
URI: https://wrap.warwick.ac.uk/164036/

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