Journal Article

Antonetti, Paolo, Baines, Paul and Walker, Lorna (2015) From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management, 31 (9-10). pp. 1-30. doi:10.1080/0267257X.2015.1031266

Antonetti, Paolo and Maklan, Stan (2014) An extended model of moral outrage at corporate social irresponsibility. Journal of Business Ethics . doi:10.1007/s10551-014-2487-y

Antonetti, Paolo and Maklan, Stan (2014) Exploring postconsumption guilt and pride in the context of sustainability. Psychology & Marketing, Volume 31 (Number 9). pp. 717-735. doi:10.1002/mar.20730

Antonetti, Paolo and Maklan, Stan (2014) Feelings that make a difference : how guilt and pride convince consumers of the effectiveness of sustainable consumption choices. Journal of Business Ethics, Volume 124 (Number 1). pp. 117-134. doi:10.1007/s10551-013-1841-9