Number of items: 1.
Marketing Research Institute
Janakiraman, Ramkumar, Dutta, Shantanu, Sismeiro, Catarina and Stern, Philip
(2008)
Physicians' persistence and its implications for their response to promotion of prescription drugs.
Management Science, Vol.54
(No.6).
pp. 1080-1093.
doi:10.1287/mnsc.1070.0799
ISSN 0025-1909.
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