2020

Gupta, Suraksha, Gallear, David, Rudd, John M. and Foroudi, Pantea (2020) The impact of brand value on brand competitiveness. Journal of Business Research, 112 . pp. 210-222. doi:10.1016/j.jbusres.2020.02.033

Mooi, Erik, Rudd, John M. and de Jong, Ad (2020) Process innovation and performance : the role of divergence. European Journal of Marketing, 54 (4). pp. 741-760. doi:10.1108/EJM-02-2018-0110

2019

Shepherd, Neil Gareth, Hodgkinson, Gerard P., Mooi, Erik A., Elbanna, Said and Rudd, John M. (2019) Political behavior does not (always) undermine strategic decision making : theory and evidence. Long Range Planning . 101943. doi:10.1016/j.lrp.2019.101943 (In Press)

Mohtar, M., Rudd, John M. and Evanschitzky, H. (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing . doi:10.1108/JCM-03-2018-2617 (In Press)

Deeter-Schmelz, Dawn R., Lauer, Timothy P. and Rudd, John M. (2019) Understanding cross-cultural sales manager-salesperson relationships in the Asia-Pacific rim region : a grounded theory approach. Journal of Personal Selling and Sales Management . doi:10.1080/08853134.2019.1595635 (In Press)

2018

Khusainova, Rushana, de Jong, Ad, Lee, Nick, Marshall, Greg W. and Rudd, John M. (2018) (Re) defining salesperson motivation : current status, main challenges, and research directions. Journal of Personal Selling & Sales Management, 38 (1). pp. 2-29. doi:10.1080/08853134.2017.1415761

2016

Santos-Vijande, María Leticia, López-Sánchez, José Ángel and Rudd, John M. (2016) Frontline employees’ collaboration in industrial service innovation : routes of co-creation’s effects on new service performance. Journal of the Academy of Marketing Science, 44 (3). pp. 350-375. doi:10.1007/s11747-015-0447-4

Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John M. and Marck, Michael (2016) Securing business-to-business relationships : the impact of switching costs. Industrial Marketing Management, 52 . pp. 82-90. doi:10.1016/j.indmarman.2015.05.010

2015

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2015) Social control in online communities of consumption : a framework for community management. Psychology & Marketing, 32 (3). pp. 250-264. doi:10.1002/mar.20778

Moncrief, William C., Marshall, Greg W. and Rudd, John M. (2015) Social media and related technology : drivers of change in managing the contemporary sales force. Business Horizons, 58 (1). pp. 45-55. doi:10.1016/j.bushor.2014.09.009

2014

Shepherd, Neil Gareth and Rudd, John M. (2014) The influence of context on the strategic decision-making process : a review of the literature. International Journal of Management Reviews, 16 (3). pp. 340-364. 12023. doi:10.1111/ijmr.12023

Gupta, Suraksha, Rudd, John M. and Lee, Nick (2014) Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1). pp. 3-5. doi:10.1016/j.indmarman.2013.10.004

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2014) Keyboard warriors in cyberfights : conflict in online communities of consumption and its effects on community resources. Advances in Consumer Research, 42 . pp. 685-686. NA-42.

Lee, Nick, Rudd, John M. and Shepherd, Neil (2014) Strategic marketing and e-business. In: Martinez-Lopez, F., (ed.) Handbook of Strategic e-Business Management. Progress in IS . Springer, pp. 309-324. ISBN 9783642397479

2013

Gilliland, David I. and Rudd, John M. (2013) Control of electronic channel affiliates : an exploratory study and research propositions. Journal of Business Research, 66 (12). pp. 2650-2656. doi:10.1016/j.jbusres.2012.06.005

Punjaisri, Khanyapuss, Evanschitzky, Heiner and Rudd, John M. (2013) Aligning employee service recovery performance with brand values : the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. doi:10.1080/0267257X.2013.803144

2012

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012) Antecedents to strategic flexibility. European Journal of Marketing, 46 (10). pp. 1320-1339. doi:10.1108/03090561211248053

Lee, Nick, Rudd, John M., Moncrief, William C. and Marshall, Greg W. (2012) Revolution in sales : the impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32 (3). pp. 349-363. doi:10.2753/PSS0885-3134320305

2008

Rudd, John M., Greenley, Gordon E., Beatson, Amanda T. and Lings, Ian N. (2008) Strategic planning and performance : extending the debate. Journal of Business Research, 61 (2). pp. 99-108. doi:10.1016/j.jbusres.2007.06.014

2006

Beatson, Amanda, Coote, Leonard V. and Rudd, John M. (2006) Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7-8). pp. 853-882. doi:10.1362/026725706778612121

2005

Greenley, Gordon E., Hooley, Graham J. and Rudd, John M. (2005) Market orientation in a multiple stakeholder orientation context : implications for marketing capabilities and assets. Journal of Business Research, 58 (11). pp. 1483-1494. doi:10.1016/j.jbusres.2004.07.004

2004

Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J. and Rudd, John M. (2004) Strategic planning differences among different multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3). pp. 163-182. doi:10.1080/0965254042000262887

2003

Rudd, John M. and Morgan, Robert (2003) Editorial – Marketing Strategy : a history of the next decade. Journal of Strategic Marketing, 11 (3). pp. 161-164. doi:10.1080/0965254032000133430