
The Library
Browse by Warwick Author
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Number of items: 28.
2022
Santos-Vijande, María Leticia, López-Sánchez, José Ángel, Loredo, Enrique, Rudd, John M. and López-Mielgo, Nuria (2022) Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance. Journal of Innovation & Knowledge, 7 (2). 100174. doi:10.1016/j.jik.2022.100174
2021
Shepherd, Neil Gareth, Mooi, Erik A., Elbanna, Said and Rudd, John M. (2021) Deciding fast : examining the relationship between strategic decision speed and decision quality across multiple environmental contexts. European Management Review, 18 (2). pp. 119-140. doi:10.1111/emre.12430
Santos-Vijande, M. L., López-Sánchez, J. A., Pascual-Fernández, P. and Rudd, John M. (2021) Service innovation management in a modern economy : insights on the interplay between firms’ innovative culture and project-level success factors. Technological Forecasting and Social Change, 165 . 120562. doi:10.1016/j.techfore.2020.120562
2020
Shepherd, Neil Gareth, Hodgkinson, Gerard P., Mooi, Erik A., Elbanna, Said and Rudd, John M. (2020) Political behavior does not (always) undermine strategic decision making : theory and evidence. Long Range Planning, 53 (5). 101943. doi:10.1016/j.lrp.2019.101943
Gupta, Suraksha, Gallear, David, Rudd, John M. and Foroudi, Pantea (2020) The impact of brand value on brand competitiveness. Journal of Business Research, 112 . pp. 210-222. doi:10.1016/j.jbusres.2020.02.033
Mooi, Erik, Rudd, John M. and de Jong, Ad (2020) Process innovation and performance : the role of divergence. European Journal of Marketing, 54 (4). pp. 741-760. doi:10.1108/EJM-02-2018-0110
Hooley, Graham, Piercy, Nigel F., Nicoulaud, Brigitte , Rudd, John M. and Lee, Nick (2020) Marketing strategy and competitive positioning. Pearson Education Limited. ISBN 9781292276540
2019
Mohtar, M., Rudd, John M. and Evanschitzky, H. (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36 (7). pp. 869-884. doi:10.1108/JCM-03-2018-2617
Deeter-Schmelz, Dawn R., Lauer, Timothy P. and Rudd, John M. (2019) Understanding cross-cultural sales manager-salesperson relationships in the Asia-Pacific rim region : a grounded theory approach. Journal of Personal Selling and Sales Management, 39 (4). pp. 334-351. doi:10.1080/08853134.2019.1595635
2018
Evanshitzky, H. E. and Rudd, John M. (2018) Why study marketing? In: Vaidya, Kishor and BenDaniel, David J. and Gorman Clifford, Trish and McDougall, Patricia P. and Hurwitz, Donald and Wong, Kenneth and Seitz, Victoria A. and Ramocki, Stephen P. and Evanschitzky, Heiner and Sethuraman, Raj and Albuquerque, Paulo, (eds.) Marketing for the curious : why study marketing? Midtown, DE: The Curious Academic Publishing. ISBN 9781925128413
Khusainova, Rushana, de Jong, Ad, Lee, Nick, Marshall, Greg W. and Rudd, John M. (2018) (Re) defining salesperson motivation : current status, main challenges, and research directions. Journal of Personal Selling & Sales Management, 38 (1). pp. 2-29. doi:10.1080/08853134.2017.1415761
2016
Santos-Vijande, María Leticia, López-Sánchez, José Ángel and Rudd, John M. (2016) Frontline employees’ collaboration in industrial service innovation : routes of co-creation’s effects on new service performance. Journal of the Academy of Marketing Science, 44 (3). pp. 350-375. doi:10.1007/s11747-015-0447-4
Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John M. and Marck, Michael (2016) Securing business-to-business relationships : the impact of switching costs. Industrial Marketing Management, 52 . pp. 82-90. doi:10.1016/j.indmarman.2015.05.010
2015
Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2015) Social control in online communities of consumption : a framework for community management. Psychology & Marketing, 32 (3). pp. 250-264. doi:10.1002/mar.20778
Moncrief, William C., Marshall, Greg W. and Rudd, John M. (2015) Social media and related technology : drivers of change in managing the contemporary sales force. Business Horizons, 58 (1). pp. 45-55. doi:10.1016/j.bushor.2014.09.009
2014
Shepherd, Neil Gareth and Rudd, John M. (2014) The influence of context on the strategic decision-making process : a review of the literature. International Journal of Management Reviews, 16 (3). pp. 340-364. 12023. doi:10.1111/ijmr.12023
Gupta, Suraksha, Rudd, John M. and Lee, Nick (2014) Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1). pp. 3-5. doi:10.1016/j.indmarman.2013.10.004
Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2014) Keyboard warriors in cyberfights : conflict in online communities of consumption and its effects on community resources. Advances in Consumer Research, 42 . pp. 685-686. NA-42.
Rudd, John M., Shepherd, Neil and Lee, Nick (2014) Strategic marketing and e-business. In: Martinez-Lopez, F., (ed.) Handbook of Strategic e-Business Management. Progress in IS . Berlin, Heidelberg: Springer, pp. 309-324. ISBN 9783642397479
2013
Gilliland, David I. and Rudd, John M. (2013) Control of electronic channel affiliates : an exploratory study and research propositions. Journal of Business Research, 66 (12). pp. 2650-2656. doi:10.1016/j.jbusres.2012.06.005
Punjaisri, Khanyapuss, Evanschitzky, Heiner and Rudd, John M. (2013) Aligning employee service recovery performance with brand values : the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. doi:10.1080/0267257X.2013.803144
2012
Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012) Antecedents to strategic flexibility. European Journal of Marketing, 46 (10). pp. 1320-1339. doi:10.1108/03090561211248053
Lee, Nick, Rudd, John M., Moncrief, William C. and Marshall, Greg W. (2012) Revolution in sales : the impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32 (3). pp. 349-363. doi:10.2753/PSS0885-3134320305
2008
Rudd, John M., Greenley, Gordon E., Beatson, Amanda T. and Lings, Ian N. (2008) Strategic planning and performance : extending the debate. Journal of Business Research, 61 (2). pp. 99-108. doi:10.1016/j.jbusres.2007.06.014
2006
Beatson, Amanda, Coote, Leonard V. and Rudd, John M. (2006) Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7-8). pp. 853-882. doi:10.1362/026725706778612121
2005
Greenley, Gordon E., Hooley, Graham J. and Rudd, John M. (2005) Market orientation in a multiple stakeholder orientation context : implications for marketing capabilities and assets. Journal of Business Research, 58 (11). pp. 1483-1494. doi:10.1016/j.jbusres.2004.07.004
2004
Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J. and Rudd, John M. (2004) Strategic planning differences among different multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3). pp. 163-182. doi:10.1080/0965254042000262887
2003
Rudd, John M. and Morgan, Robert (2003) Editorial – Marketing Strategy : a history of the next decade. Journal of Strategic Marketing, 11 (3). pp. 161-164. doi:10.1080/0965254032000133430
This list was generated on Tue May 24 08:34:02 2022 BST.