2022

Santos-Vijande, María Leticia, López-Sánchez, José Ángel, Loredo, Enrique, Rudd, John M. and López-Mielgo, Nuria (2022) Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance. Journal of Innovation & Knowledge, 7 (2). 100174. doi:10.1016/j.jik.2022.100174

2021

Shepherd, Neil Gareth, Mooi, Erik A., Elbanna, Said and Rudd, John M. (2021) Deciding fast : examining the relationship between strategic decision speed and decision quality across multiple environmental contexts. European Management Review, 18 (2). pp. 119-140. doi:10.1111/emre.12430

Santos-Vijande, M. L., López-Sánchez, J. A., Pascual-Fernández, P. and Rudd, John M. (2021) Service innovation management in a modern economy : insights on the interplay between firms’ innovative culture and project-level success factors. Technological Forecasting and Social Change, 165 . 120562. doi:10.1016/j.techfore.2020.120562

2020

Shepherd, Neil Gareth, Hodgkinson, Gerard P., Mooi, Erik A., Elbanna, Said and Rudd, John M. (2020) Political behavior does not (always) undermine strategic decision making : theory and evidence. Long Range Planning, 53 (5). 101943. doi:10.1016/j.lrp.2019.101943

Gupta, Suraksha, Gallear, David, Rudd, John M. and Foroudi, Pantea (2020) The impact of brand value on brand competitiveness. Journal of Business Research, 112 . pp. 210-222. doi:10.1016/j.jbusres.2020.02.033

Mooi, Erik, Rudd, John M. and de Jong, Ad (2020) Process innovation and performance : the role of divergence. European Journal of Marketing, 54 (4). pp. 741-760. doi:10.1108/EJM-02-2018-0110

Hooley, Graham, Piercy, Nigel F., Nicoulaud, Brigitte , Rudd, John M. and Lee, Nick (2020) Marketing strategy and competitive positioning. Pearson Education Limited. ISBN 9781292276540

2019

Mohtar, M., Rudd, John M. and Evanschitzky, H. (2019) Clarifying the brand personality construct in Malaysia. Journal of Consumer Marketing, 36 (7). pp. 869-884. doi:10.1108/JCM-03-2018-2617

Deeter-Schmelz, Dawn R., Lauer, Timothy P. and Rudd, John M. (2019) Understanding cross-cultural sales manager-salesperson relationships in the Asia-Pacific rim region : a grounded theory approach. Journal of Personal Selling and Sales Management, 39 (4). pp. 334-351. doi:10.1080/08853134.2019.1595635

2018

Evanshitzky, H. E. and Rudd, John M. (2018) Why study marketing? In: Vaidya, Kishor and BenDaniel, David J. and Gorman Clifford, Trish and McDougall, Patricia P. and Hurwitz, Donald and Wong, Kenneth and Seitz, Victoria A. and Ramocki, Stephen P. and Evanschitzky, Heiner and Sethuraman, Raj and Albuquerque, Paulo, (eds.) Marketing for the curious : why study marketing? Midtown, DE: The Curious Academic Publishing. ISBN 9781925128413

Khusainova, Rushana, de Jong, Ad, Lee, Nick, Marshall, Greg W. and Rudd, John M. (2018) (Re) defining salesperson motivation : current status, main challenges, and research directions. Journal of Personal Selling & Sales Management, 38 (1). pp. 2-29. doi:10.1080/08853134.2017.1415761

2016

Santos-Vijande, María Leticia, López-Sánchez, José Ángel and Rudd, John M. (2016) Frontline employees’ collaboration in industrial service innovation : routes of co-creation’s effects on new service performance. Journal of the Academy of Marketing Science, 44 (3). pp. 350-375. doi:10.1007/s11747-015-0447-4

Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John M. and Marck, Michael (2016) Securing business-to-business relationships : the impact of switching costs. Industrial Marketing Management, 52 . pp. 82-90. doi:10.1016/j.indmarman.2015.05.010

2015

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2015) Social control in online communities of consumption : a framework for community management. Psychology & Marketing, 32 (3). pp. 250-264. doi:10.1002/mar.20778

Moncrief, William C., Marshall, Greg W. and Rudd, John M. (2015) Social media and related technology : drivers of change in managing the contemporary sales force. Business Horizons, 58 (1). pp. 45-55. doi:10.1016/j.bushor.2014.09.009

2014

Shepherd, Neil Gareth and Rudd, John M. (2014) The influence of context on the strategic decision-making process : a review of the literature. International Journal of Management Reviews, 16 (3). pp. 340-364. 12023. doi:10.1111/ijmr.12023

Gupta, Suraksha, Rudd, John M. and Lee, Nick (2014) Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1). pp. 3-5. doi:10.1016/j.indmarman.2013.10.004

Sibai, Olivier, de Valck, Kristine, Farrell, Andrew M. and Rudd, John M. (2014) Keyboard warriors in cyberfights : conflict in online communities of consumption and its effects on community resources. Advances in Consumer Research, 42 . pp. 685-686. NA-42.

Rudd, John M., Shepherd, Neil and Lee, Nick (2014) Strategic marketing and e-business. In: Martinez-Lopez, F., (ed.) Handbook of Strategic e-Business Management. Progress in IS . Berlin, Heidelberg: Springer, pp. 309-324. ISBN 9783642397479

2013

Gilliland, David I. and Rudd, John M. (2013) Control of electronic channel affiliates : an exploratory study and research propositions. Journal of Business Research, 66 (12). pp. 2650-2656. doi:10.1016/j.jbusres.2012.06.005

Punjaisri, Khanyapuss, Evanschitzky, Heiner and Rudd, John M. (2013) Aligning employee service recovery performance with brand values : the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10). pp. 981-1006. doi:10.1080/0267257X.2013.803144

2012

Combe, Ian A., Rudd, John M., Leeflang, Peter S.H. and Greenley, Gordon E. (2012) Antecedents to strategic flexibility. European Journal of Marketing, 46 (10). pp. 1320-1339. doi:10.1108/03090561211248053

Lee, Nick, Rudd, John M., Moncrief, William C. and Marshall, Greg W. (2012) Revolution in sales : the impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32 (3). pp. 349-363. doi:10.2753/PSS0885-3134320305

2008

Rudd, John M., Greenley, Gordon E., Beatson, Amanda T. and Lings, Ian N. (2008) Strategic planning and performance : extending the debate. Journal of Business Research, 61 (2). pp. 99-108. doi:10.1016/j.jbusres.2007.06.014

2006

Beatson, Amanda, Coote, Leonard V. and Rudd, John M. (2006) Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7-8). pp. 853-882. doi:10.1362/026725706778612121

2005

Greenley, Gordon E., Hooley, Graham J. and Rudd, John M. (2005) Market orientation in a multiple stakeholder orientation context : implications for marketing capabilities and assets. Journal of Business Research, 58 (11). pp. 1483-1494. doi:10.1016/j.jbusres.2004.07.004

2004

Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J. and Rudd, John M. (2004) Strategic planning differences among different multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3). pp. 163-182. doi:10.1080/0965254042000262887

2003

Rudd, John M. and Morgan, Robert (2003) Editorial – Marketing Strategy : a history of the next decade. Journal of Strategic Marketing, 11 (3). pp. 161-164. doi:10.1080/0965254032000133430